Brands
Unix India unveils new brand identity
Mumbai: Unix India, a leading name in consumer electronics and mobile accessories, proudly unveils its dynamic new brand identity as part of its transformation journey. The company’s new logo features a modern design with red becoming the key brand colour palette, representing limitless possibilities, progressiveness, and confidence.
Unix’s new logo symbol is the letter ‘U’ intersected by a horizontal line, symbolising boundless potential, progress, and the brand’s bold, confident outlook for the future. The inspiration for the emphasis on letter ‘U’ is driven from the brand’s customer-centric approach, illustrating how customers inspire Unix’s products and embody the brand’s ethos of “for you – the new you.” This modern identity aligns with Unix’s vision for a bold new Bharat and also presents itself as a more globally recognizable symbol.
Speaking on the development, Unix India co-founder Imran Kagalwala said, “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”
The revamped identity extends across all consumer touchpoints, such as products, digital platforms, and communication materials. Unix, a proudly Made in India, Made for India brand, boasts a product portfolio of around 600 plus SKUs and is available in 500 plus cities nationwide. The brand manufactures all its products in India and strongly supports the vision of PM Modi’s ‘Atmanirbhar Bharat.’
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
