Ad Campaigns
Universal Sompo General Insurance unveils ‘Muskaan’
Mumbai: Universal Sompo General Insurance proudly unveils “Muskaan,” a ground-breaking health insurance policy meticulously crafted with an aim to engender positive social impact and empower domestic workers and staff. Acknowledging the immense contribution that domestic workers make to the society and understanding their nuanced needs, Universal Sompo has created a customised product designed to meet their specific requirements. Muskaan is a specialised health insurance product that offers domestic workers unwavering support through seamless access to insurance that can comprehensively cater to addressing medical needs and assist them at the time of an accident.
Muskaan is a thoughtfully curated product that is focused on catering to select important requirements of essential community members such as housekeepers, nannies or babysitters, caregivers, cooks or personal chefs, gardeners and landscapers, elderly companions, drivers and chauffeurs, and butlers. It offers comprehensive coverage under Section 1 (Health) including in-patient treatment, pre-hospitalization, post-hospitalization, domiciliary treatment, and AYUSH treatment. Further, Section 2 (Personal Accident) provides comprehensive coverage for accidental death and permanent total disability.
Often, due to lack of accessibility, limited understanding, or simple cost consciousness such community members are unable to avail the benefits of a comprehensive insurance policy that can support them in times of a health or accident related emergency. Muskaan enables every Indian to extend the gift of health and personal accident insurance to these deserving natives who provide daily support to countless families across the nation.
Universal Sompo’s Product Department commented, “Muskaan transcends the boundaries of a mere health insurance policy; it stands as an unwavering commitment from Universal Sompo to empower and protect. By extending comprehensive coverage to the often overlooked ‘missing middle’, we aim to bring genuine smiles to faces that need it the most. This ground-breaking initiative exemplifies our dedication to social responsibility, ensuring that even the underserved have access to essential healthcare. Muskaan embodies the core values of compassion and inclusivity, reinforcing our steadfast commitment to creating a positive impact on the lives of those who contribute significantly to our households. With Muskaan, we are not just redefining health insurance; we are shaping a healthier, more secure future for all.”
Key features of Muskaan
1. Peace of mind: Experience worry-free hospitalization without concerns about room rent limitations.
2. Comprehensive protection: Receive comprehensive coverage that extends beyond co-payments, providing complete financial safeguard.
3. Cost-effective coverage: Enjoy affordable premiums that are within the boundaries of your financial constraints, without compromising on essential coverage.Cashless hospitalization across 13,000 plus hospitals having PAN India spread.
4. Muskaan marks a new era of health insurance, showcasing Universal Sompo’s dedication to innovation and customer-centricity. To explore the comprehensive details of this ground-breaking health insurance plan, including terms and conditions, visit www.universalsompo.com.
5. Join Universal Sompo in its journey to redefining healthcare standards and ensuring a healthier, more secure future for all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
