Ad Campaigns
Universal Sompo General Insurance unveils ‘Muskaan’
Mumbai: Universal Sompo General Insurance proudly unveils “Muskaan,” a ground-breaking health insurance policy meticulously crafted with an aim to engender positive social impact and empower domestic workers and staff. Acknowledging the immense contribution that domestic workers make to the society and understanding their nuanced needs, Universal Sompo has created a customised product designed to meet their specific requirements. Muskaan is a specialised health insurance product that offers domestic workers unwavering support through seamless access to insurance that can comprehensively cater to addressing medical needs and assist them at the time of an accident.
Muskaan is a thoughtfully curated product that is focused on catering to select important requirements of essential community members such as housekeepers, nannies or babysitters, caregivers, cooks or personal chefs, gardeners and landscapers, elderly companions, drivers and chauffeurs, and butlers. It offers comprehensive coverage under Section 1 (Health) including in-patient treatment, pre-hospitalization, post-hospitalization, domiciliary treatment, and AYUSH treatment. Further, Section 2 (Personal Accident) provides comprehensive coverage for accidental death and permanent total disability.
Often, due to lack of accessibility, limited understanding, or simple cost consciousness such community members are unable to avail the benefits of a comprehensive insurance policy that can support them in times of a health or accident related emergency. Muskaan enables every Indian to extend the gift of health and personal accident insurance to these deserving natives who provide daily support to countless families across the nation.
Universal Sompo’s Product Department commented, “Muskaan transcends the boundaries of a mere health insurance policy; it stands as an unwavering commitment from Universal Sompo to empower and protect. By extending comprehensive coverage to the often overlooked ‘missing middle’, we aim to bring genuine smiles to faces that need it the most. This ground-breaking initiative exemplifies our dedication to social responsibility, ensuring that even the underserved have access to essential healthcare. Muskaan embodies the core values of compassion and inclusivity, reinforcing our steadfast commitment to creating a positive impact on the lives of those who contribute significantly to our households. With Muskaan, we are not just redefining health insurance; we are shaping a healthier, more secure future for all.”
Key features of Muskaan
1. Peace of mind: Experience worry-free hospitalization without concerns about room rent limitations.
2. Comprehensive protection: Receive comprehensive coverage that extends beyond co-payments, providing complete financial safeguard.
3. Cost-effective coverage: Enjoy affordable premiums that are within the boundaries of your financial constraints, without compromising on essential coverage.Cashless hospitalization across 13,000 plus hospitals having PAN India spread.
4. Muskaan marks a new era of health insurance, showcasing Universal Sompo’s dedication to innovation and customer-centricity. To explore the comprehensive details of this ground-breaking health insurance plan, including terms and conditions, visit www.universalsompo.com.
5. Join Universal Sompo in its journey to redefining healthcare standards and ensuring a healthier, more secure future for all.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
