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Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

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Mumbai: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) – to Mumbai & the Capital last week.

Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India & South Asia & Preeti Nayyar, SVP & Business Head UMG for Brands, India & South Asia hosted two big celebrations in both cities in honour of Adam’s visit, which saw the who’s who of the artist, composer, producer, singer writer community in attendance, in respect to Universal Music’s always-on, artist- first way of life.

Badshah, Neha & Tony Kakkar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk & Kavita Seth, Dino James, Dhanda Nyoliwala (who flew in special from Australia), MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the stars that showed up and discussed the future of an artist-centric economy to come.

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Amidst the performances from some of the most promising emerging stars of tomorrow, UMG for Brands felicitated three of their partners – also some of the biggest global majors in their respective categories – Hyundai, Coca Cola, Pernod Ricard.

Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through music & music-led IPs in partnership with Universal Music Group.

In an increasingly cluttered environment of consumers’ mind-space that exists today, brands across categories are resorting to differentiated thinking and marketing vehicles to capture share-of-voice.

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Music has always been at the heart of engaging the consumer with the brand’s narrative. But the trio of brands: Hyundai, Coca Cola, Pernod Ricard – as diverse as automobile, alcoholic and non-alcoholic beverages – are taking this several steps further, by using the undeniable power of music and artistry as a focal point in their marketing strategy. These three brands have consistently collaborated with UMG for Brands over the last few years, to produce some incredible and distinctive music led IPs and getting together artists across a wide spectrum and languages. Thus, they have been at the forefront of effecting a cultural paradigm shift through music, with UMG for Brands being a solid partner all through.

Through Hyundai’s Spotlight, Coca Cola’s Coke Studio Bharat (Season 1 and 2) and Pernod Ricard’s “Royal Stag Boombox” (Season 2) – some of the most sought-after names in the music and entertainment business have churned out some chartbuster tracks. These brands have effectively used music to communicate their core messaging, bring fans closer to the artists and drive brand love. UMG for Brands appreciates their association and the evening that was to bring all these entities together to formally recognise their contribution.

Sanyal said, “Globally our Music & Brands business is the biggest & the most recognised because we partner with some of the smartest & most innovative CXOs in the world over & even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke & Karthik from PR are the best-in-class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve & absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss & partner Adam.

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Hyundai Motor India Ltd COO Tarun Garg said :  Hyundai Spotlight is our one-of-a-kind enabler platform, that aims to discover, incubate, and promote emerging musical talent in India. Through Hyundai Spotlight, we are connecting with the young aspirational generation of India that wants authentic brand experiences. Collaborating with UMG India has been an incredible journey, where both brands have come together to blend their passion for innovation in musical heritage. Together, Hyundai Motor India and UMG India are harmonizing technology and artistry to create unforgettable experiences for the audiences, ensuring that each interaction leaves a lasting impression. This initiative not only uplifts young artists but also enhances the overall customer experience by providing exclusive, high-quality musical content. We are glad to be associated with UMG India and we are always looking to motivate young artists to blossom and come forward to showcase their talent.

Roy said : It has been a fantastic journey with UMG on Coke Studio Bharat – our number one vehicle to build the cultural connect  in an authentic way . UMG has been helping us with powerful insights on the musical front that helped deliver super hits like Khalasi, Holi Re Rasiya amongst many other songs.

Mohindra said, “Boombox is a critical part of our youth outreach for Royal Stag #Liveitlarge and we’re super pleased that our partnership with UMGB has helped evolve this incredibly important property in a holistic and future forward manner setting it up for the next few years to become the most valuable and exciting music led IP, not just for India but for Bharat.”

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Nayyar said: It’s encouraging and reassuring to see our partners and our artists coming together for both of our showcase events . We thank them all for trusting us over the years with their precious brands.

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Brands

Adobe CEO Shantanu Narayen to step down after 18 years in role

Board begins CEO search as Narayen prepares to move to chair role

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SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.

The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.

Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.

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“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”

In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.

“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.

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Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.

“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.

“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”

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Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.

During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.

Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.

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The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.

In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.

Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.

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Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.

For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.

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