Brands
Unitile names Aslam Hussain vice president for global sales and alliances
INDIA: Unitile has strengthened its senior leadership bench by appointing Aslam Hussain as vice president for global sales and strategic alliances, signalling a sharper push towards global expansion and a stronger hold on the high-performance workplace systems market.
With nearly 18 years across corporate interiors, design-build services and workplace strategy, Hussain brings deep expertise in enterprise account development, large-scale transformation and global partnership management. His remit: widen Unitile’s international footprint, build high-value alliances and accelerate access to multinational clients.
Known for his partnership-led growth philosophy, Hussain blends disciplined execution with entrepreneurial agility. Over the years, he has led major turnkey programmes for global giants including Dow Chemicals, EY, Facebook, Adani Connex Data Centres, HCL Technologies, Bank of America, GE, Airbus, Pfizer and Deutsche Bank. His understanding of enterprise complexity is expected to sharpen Unitile’s market positioning and deepen its strategic value to clients.
“As India emerges as a global hub for innovation and enterprise growth, the need for agile, high-performance workplaces is greater than ever,” said Unitile executive director Idris Rajkotwala. “Aslam’s ability to open new spaces and his strategic clarity will be central to our expansion.”
Hussain, an MBA from Symbiosis International University, said growth rests on “trust, clarity and consistent value creation”, adding that his focus will be on building workplaces where people and businesses thrive.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
