MAM
Unique Promotional campaign for Tata DOCOMO features photos of Ranbir Kapoor
NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited 666 plan of Tata DOCOMO in Jaipur, Rajasthan.
Tata Docomo has carried out the following innovation in Rajasthan circle. The objective of the campaign is to highlight the unlimited plan which are a first of their kind offer in the country. The campaign shows various pictures of Ranbir Kapoor in various moods highlighting the value proposition of the offer. Unlimited calls, on any network will help you reach out to your friends/ loved ones irrespective of your moods.
The execution and ideation are by Tata Docomo and MOMS (Outdoor agency). The campaign commenced on 12 September and will conclude 11 October.
Tata Docomo – Rajasthan circle COO Ajay Duggal said, “Outdoor is a medium where the innovation is imperative. The objective here was to communicate our tariff proposition in a manner that is both captivating and interesting. And what could be of more interest than our brand ambassador in different moods? Outdoor is a reminder media traditionally, therefore we decided to boost impact levels and do something really clutter-breaking. This seemingly simple but hugely effective campaign has been very effective reminder of Tata Docomo‘s value proposition in the Rajasthan market.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
