MAM
Unilever partner Big Sync Music opens Singapore office
MUMBAI: On the eve of Asia’s premier music conference, Music Matters, which kicks off in Singapore this week, specialist music agency and global Unilever partner, Big Sync Music, has officially opened its new Asian regional office in Singapore.
The company has appointed Angel Lee as country manager and Marine Cremer as music supervisor.
Lee, who comes from the Singapore Economic Development Board, is now responsible for overseeing all of Big Sync’s work across Asia – supported by Cremer.
Big Sync, with current offices in London and New York, works with brands and creative agencies on global and regional advertising campaigns. It recently announced a global partnership with Unilever, making Big Sync the single supplier for its music services across all 400 plus brands in all territories covering music strategy, licensing, creative music search and amplification.
In her previous role, Lee was responsible for charting and driving growth in Singapore’s music and entertainment industry by successfully establishing music businesses in Singapore for Asia. In her new role at Big Sync, she will drive the company’s business development strategy in the region as well as work with creative agencies on advertising campaigns for some of Unilever’s biggest brands such as Cornetto, Ponds and Lux.
Lee said, “It is a privilege to be joining a young, fast growing, creative and energetic company that is both passionate about music and highly strategic in branded partnerships. It is an exciting time to be joining the company as there is tremendous growth in viewing music as a key building block of brand owners’ content strategy across Asia. I’m looking forward to leading a dynamic team to help different clients across Asia find the best sonic strategies for their brands, the right music solutions for local campaigns and being able to tap into Big Sync’s huge global network of music providers to do that.”
Lee has over ten years’ experience in strategy, marketing and management roles across a range of music companies including digital roles at Interscope Records in Santa Monica and Sony Music in Los Angeles.
Cremer was in-house music supervisor and audio producer at DDB Paris for 12 years and a creative at JWT before that, working on global campaigns from VW and Audi to Neutrogena and Nike.
Big Sync Music CEO Dominic Caisley said, “Angel and Marine form the ideal team to help build on our successful first 18 months in business. Their combined talents in the music and advertising industries and also their local knowledge enhance the overall Big Sync Music offering and with a team firmly on the ground in Singapore. We look forward to helping more brands with their music strategy and also building even better relationships with local music providers. I’m taking part in a panel discussion at Music Matters Live in Singapore on Wednesday 20 May discussing how music is licensed in advertisements and look forward to learning more about the music industry in this region.”
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
