Brands
Unicommerce says it is “Becoming AI-First” as core platform shifts to AI
Q3 revenue jumps 72.2 per cent as SaaS firm pivots from add-on AI to AI at its core
MUMBAI: Unicommerce eSolutions Limited is not just adding artificial intelligence to its software stack. It says it is rebuilding the stack around it. In its Q3 FY26 earnings call, the e-commerce SaaS player declared that it is “becoming AI-first”, shifting from sprinkling AI features across products to embedding AI into the core of its platforms. The statement marks a strategic pivot for a company that already processes nearly a third of India’s e-commerce dropship volumes.
The numbers suggest the strategy is gaining traction. Revenue for the quarter rose 72.2 per cent year on year to Rs 56.4 crore, while adjusted Ebitda climbed 51 per cent to Rs 13.4 crore. Annualised revenue run rate now exceeds Rs 225 crore.
“Our AI journey has progressed in phases,” said managing director and CEO Kapil Makhija. “We began by integrating AI into our internal operations, then introduced AI-enabled features across platforms and are now becoming AI-first, where core platform functionalities are delivered through AI.”
Over the past two quarters, the company has rolled out three AI-led offerings across its ecosystem.
ConvertWay now uses a Catalyst AI Voice Agent that makes automated, human-like outbound calls in multiple languages to recover abandoned carts. Uniware clients can interact with UniBot, a GenAI assistant that executes warehouse tasks through simple text prompts. Meanwhile, Shipway’s ShipSense AI optimises courier allocation by balancing cost, timelines and return probabilities.
The AI voice bot alone has scaled to around one lakh calls a month, a signal that automation is moving from experiment to execution.
For Unicommerce, the logic is straightforward. As a system of record for clients’ e-commerce operations, its platforms already sit on rich operational data. AI allows that data to become actionable, deepening integration and increasing stickiness.
Uniware, the flagship order and warehouse management platform, returned to growth with an 8.1 per cent year-on-year revenue rise in Q3, even after absorbing the exit of a top client that shut its multi-channel operations.
More than 110 enterprise clients were added during the quarter. Revenue concentration among the top 10 clients has dropped to nearly 12 per cent, down from 27 per cent in FY24, reflecting a deliberate diversification strategy.
“All enterprise clients are on a minimum guarantee subscription plan,” Makhija noted. “Once they exhaust the bundled transactions, they move to usage-based billing.”
The company also announced it will discontinue reporting transaction-based metrics, arguing that with newer modules such as B2B, quick commerce and AI-led tools, aggregate transaction rates no longer reflect business quality.
Logistics automation arm Shipway, acquired last year, recorded an annualised revenue run rate of around Rs 100 crore in Q3. Management plans to invest further in AI, product development and brand building, even if it means operating slightly below breakeven in the short term.
“We are making calibrated investments to support faster platform scaling and long-term value creation,” Makhija said.
With consolidated revenue up 70.6 per cent to Rs 152.7 crore for the nine months and profit pools expanding, Unicommerce is positioning AI not as a buzzword but as infrastructure.
Chief financial officer Anurag Mittal highlighted the operating leverage in the model. “Uniware operates with a gross margin profile of around 80 per cent. Incremental volumes have a direct positive effect on the bottom line,” he said.
As India’s e-commerce market matures, Unicommerce appears keen to move from being an enabler of online retail to becoming its intelligent backbone. If its AI-first ambition plays out as planned, the company may well be rewriting not just its codebase, but its growth curve too.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.







