MAM
Umesh Shrikhande quits Contract Advertising
MUMBAI: Contract Advertising CEO Umesh Shrikhande has put in his papers at the agency and is currently serving his notice period. His last day at Contract will be 31 January.
Confirming the news to indiantelevision.com, Shrikhande said, “It was a planned move, nothing out of the blue. I am still mulling over what my next move will be though.”
Shrikhande joined the agency seven years back.
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
