MAM
Umesh Roy Chowdhury is new CMO of FPJ
MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal.
Chowdhury’s mandate will be to drive marketing at the FPJ at a time the newspaper has launched a series of new initiatives to enhance the brand proposition.
He said: “The Free Press Journal is one of the best known brands with a rich heritage. The brand is now at an inflection point and it‘s an honour for me to lead the marketing effort at this exciting time in the paper‘s journey of more than 80 years.”
Chowdhury brings experience in print publishing, television, rural marketing, custom publishing, B2B publishing, and digital media intohis new assignment.
He started his career with the Free Press Journal and later worked with the Sunday Observer, the Lokmat group, the Pioneer newspaper, Observer India, B4U music channel, and Aakah Bangla Bengali channel.
He has also headed custom publishing at Mediascope and B2B business at ERIL, an Adfactors group company.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
