MAM
UFO Moviez launches its cutting-edge insights platform “ProCAT”
Mumbai: UFO Moviez, an Indian in-cinema advertising network, announced their latest offering “ProCAT”, a first-of-its-kind web-based data analysis platform that will measure a number of footfalls, and provide cinema advertisers with data-driven insights to make informed decisions to plan, review, update and evaluate their cinema ad campaigns. ProCAT will emerge as a major disrupter in the realm of cinema advertising campaigns by leveraging cutting-edge technology and data analytics, and more. ProCAT’s innovative platform will empower advertisers to craft highly targeted and effective campaigns that resonate with their target audience.
In an era dominated by data, ProCAT recognizes the pivotal role that insights play in shaping advertising strategies. The newly launched ProCAT encapsulates advantages of programmatic advertising and applies it to the cinema medium. ProCAT has the ability to share estimated data for the performance of the movies and the audiences garnered by the screens for a specific movie, city, state and region. It will also be of vital help for campaign planning with accurate knowledge of movie performance, helping advertisers to measure audience at theaters, and will assess campaign ROI.
Speaking about ProCAT, UFO Moviez CMO & head of enterprise sales Siddharth Bhardwaj said, “Traditional cinema campaigns originally relied only on a single measure of success, viz playback of ads. ProCAT is designed to help advertisers plan campaigns to reach a specific targeted audience set and has the capability to measure the performance of the campaign. Advertisers can measure costs and ROI similar to programmatic digital ads. ProCAT also allows advertisers to compare their multiple campaigns and determine which strategies worked most effectively and in which region.”
Key salient features of the tool include ability to plan short-term and long-term cinema campaigns; instant budget estimates with reach and cost can be derived. Users can choose from the entire screen universe, and filters can be added to include specific screens, by ticket prices, screen quality and much more. ProCAT can provide detailed Evaluation reports which include weekly reviews of ongoing campaigns, audience measurement, in-depth analysis of admissions to theatres and collections of various movies.
National head – programmatic cinema Sachiin Guptaa further added, “ProCAT will be a disrupter in the field of Indian Cinema Advertising, with real time information available to the advertisers. This will enable them to modify the existing budgets and plan for better scheduling to maximise the ROI. We feel ProCAT will go a long way in being the key force for brands and advertisers to invest in Cinema Adverts.”
ProCAT is aimed to make the decision makers’ life easy and empower advertisers.The platform will give accurate footfalls for cinema campaigns, real-time review of campaign performance, budgets and cinema spends is now possible to determine a better ROI for the end user.
For more information visit: https://www.ufomoviez.com/procat
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
