Brands
UC Browser appoints Yuvraj Singh as brand ambassador
MUMBAI: Sports icon and cricketer Yuvraj Singh has been appointed as UC Browser’s product and brand ambassador.
Singh and UC Browser jointly released a special version of UC Browser for cricket fans called, “UC Browser Yuvi Version.”
UCWeb India managing director Kenny Ye said, “Yuvraj Singh is an exceptional sportsperson and we are inspired by his dedication and passion for his sport. He has led India to innumerable victories, combining top-notch performances with power and speed. These are precisely the qualities embedded in our browser. We are confident that his expertise will add immense value to our product.”
Singh has been a regular user of UC Browser and its related apps. Early this week, the cricketer took to a popular micro-blogging site to give suggestions to UCWeb on ways to improve its cricketing app, UC Cricket. It was followed by a quick revert from the company and a meeting which culminated to him coming on board as a product specialist. The browser, for its part, will host Yuvraj-themed wallpapers on its homepage and give out memorabilia to millions of cricket fans across the country.
“I am happy to be associated with a young and popular brand like UC Browser. It’s fresh, it’s fast and it has everything I look for while browsing on my mobile. I have been a regular user of cricketing apps – I am happy to provide my input as a user and make the product even more consumer friendly,” Singh said.
The special UC Browser Yuvi version allows users to share photos with a Yuvi doodle or sticker on it via the popular SNS platforms. UC Browser provides an array of expressive stickers of Singh, so that users can share emotions with friends in funny or emotional ways. UC Browser Special Yuvi Version can be downloaded from ucweb.com and 9apps.com from 18 May, 2015 onwards.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
