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UC Ads appoints Httpool as exclusive ad sales parter in India
MUMBAI: UC Ads has announced the appointment of Httpool as the exclusive ad sales partner in India. UC Ads, part of UCWeb which within Alibaba Innovation Initiatives Business Group, along with Httpool, the leading digital marketing and performance company will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers
UC country lead – monetisation strategy and programmatic Ankit Paul said, “UC Ads has done integrated campaigns for well-known brands, generating exposure to create awareness, launch event live streaming, influencer review programs for generating reputation, customers engaging events and more. It has successfully helped brands go to market, and gained a lot of market buzz. With Httpool we wish to take this offering to the market and effectively reach out to the right audience.”
Httpool India managing partner Amit Gupta said, “UC Web with a high number of daily active users that is growing multifold, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. As UC Ads exclusive ad sales partner, we will handpick dedicated teams to provide them with access to the local media agencies & brands, develop specialised solutions and support them from marketing, ad sales to billing.”
UC Ads, is a mobile marketing platform empowered by UC. Leveraging the user base of UC Browser and UC News, UC Ads is able to help clients across the globe to connect with the right audience at the right time. UC Ads is trusted by companies including Amazon, Lazada, Tokopedia, Flipkart, OPPO and Huawei to name a few. UC Browser, the content-led platform, also being one of the main media resources of UC Ads, has 130 million monthly active users in India, offering latest news, entertainments to users in rich formats, including news, audio, gifs, memes, etc.
Httpool, with presence in 22 countries across Europe & Asia, is the largest international partner of some of the major global media platforms as well as top traditional and native advertisers. Httpool India has offices in Mumbai, Delhi and Bangalore and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to assure they achieve their business and marketing objectives
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
