Brands
UBON signs Dhruv Jurel as its brand ambassador
Mumbai: UBON, an Indian audio brand, embodying the fusion of music, youth, and action sports, has appointed Indian cricketer Dhruv Jurel as its latest brand ambassador. Dhruv Jurel is an international Indian cricketer who has stunned everyone with his performance in the recent test matches against England. He has also been a major player for the Rajasthan Royals since 2023. UBON’s new innings with him aim towards music, youth, and fitness enthusiasts.
UBON is a ‘Made in India’ brand and is dominating the offline audio market with its range of value for money, stylish, advanced, and high-quality products. The brand is available in 3000 plus cities in India and is expanding globally to countries such as Africa, UAE, Sri Lanka, Nepal, etc. Emphasizing consumer preferences and aesthetics, the brand has crafted products that effortlessly blend with the modern consumer’s individual style. This has fostered a community of over a million enthusiasts who proudly showcase their UBON accessories and make a bold lifestyle statement.
Regarding the partnership, UBON co-founder Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Expressing his thoughts, Dhruv Jurel remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. UBON, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
This collaboration highlights UBON’s commitment to endorsing sports, fitness, and a wholesome lifestyle. Dhruv Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association will enable UBON to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
UBON’s association with Dhruv Jurel is a significant step forward for the brand and underscores its commitment to excellence and innovation. The company also announced its sponsorship with the Rajasthan Royals in IPL 2024 and looks forward to an exciting season of cricket ahead.
It is to be noted that UBON is a young, dynamic, and very popular brand among sports enthusiasts, youth, and music lovers. UBON has always been at the forefront when it comes to sports. This association is the epitome of UBON’s persona.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
