Brands
UBON signs Dhruv Jurel as its brand ambassador
Mumbai: UBON, an Indian audio brand, embodying the fusion of music, youth, and action sports, has appointed Indian cricketer Dhruv Jurel as its latest brand ambassador. Dhruv Jurel is an international Indian cricketer who has stunned everyone with his performance in the recent test matches against England. He has also been a major player for the Rajasthan Royals since 2023. UBON’s new innings with him aim towards music, youth, and fitness enthusiasts.
UBON is a ‘Made in India’ brand and is dominating the offline audio market with its range of value for money, stylish, advanced, and high-quality products. The brand is available in 3000 plus cities in India and is expanding globally to countries such as Africa, UAE, Sri Lanka, Nepal, etc. Emphasizing consumer preferences and aesthetics, the brand has crafted products that effortlessly blend with the modern consumer’s individual style. This has fostered a community of over a million enthusiasts who proudly showcase their UBON accessories and make a bold lifestyle statement.
Regarding the partnership, UBON co-founder Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Expressing his thoughts, Dhruv Jurel remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. UBON, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
This collaboration highlights UBON’s commitment to endorsing sports, fitness, and a wholesome lifestyle. Dhruv Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association will enable UBON to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
UBON’s association with Dhruv Jurel is a significant step forward for the brand and underscores its commitment to excellence and innovation. The company also announced its sponsorship with the Rajasthan Royals in IPL 2024 and looks forward to an exciting season of cricket ahead.
It is to be noted that UBON is a young, dynamic, and very popular brand among sports enthusiasts, youth, and music lovers. UBON has always been at the forefront when it comes to sports. This association is the epitome of UBON’s persona.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
