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UBON collaborates with Yo Yo Honey Singh for his latest song ‘LOCA’
MUMBAI: In the social age, creativity is a powerful form of currency. And more and more brands are seeking out opportunities for collaboration to not only refresh or reinforce their message but to stand out as novel and innovative. Engaging in new-age stars collaboration, whether it is a campaign that raises awareness or an event/conference with famous superstars puts a great impact on the audience. It helps in increasing the brand image as well. Brands that are able to take advantage of this have been reaping the rewards handsomely.
After a yearlong gap, singing sensation Yo Yo Honey Singh is back-with-a-bang with his latest single ‘LOCA’ wherein he is collaborated with UBON, India’s leading consumer electronics brand. Sung and composed by Honey Singh himself, with vocals from popular Punjabi singer Simran Kaur, this new party anthem features Nicky Pickky wherein she can be seen donning UBON headphones while rapping in the video.
All set to rule the Indian music industry, this peppy number is produced by Bhushan Kumar and directed by Ben Peters. The video has been shot at various picturesque locations alongside yachts in the middle of the ocean which and is sure to give one serious vacation vibes.
Speaking on the collaboration, YoYo Honey Singh said, “I feel delighted continuing my association with one of the most leading consumer electronics brands ‘UBON’. It has always been great working with the brand and wish to continue to work together in the future.”
Commenting on this, UBON Co-founder Mandeep Arora said: “We are happy to announce our collaboration with the ever-green rapping sensation Yo Yo Honey Singh. Considering his popularity, this new collaboration will play a crucial role in boosting our brand’s image while reaching out to music lovers and enthusiasts.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
