MAM
Uber shifts gears with Rituraj Chaturmohta in the driver’s seat
MUMBAI: Uber for Business is cruising into a new chapter, and it’s Rituraj Chaturmohta taking the wheel. The enterprise arm of Uber has appointed him as senior country manager for India and South Asia, a move aimed at fuelling its next phase of growth across the region’s bustling corporate mobility landscape.
From boardrooms to backseats, Rituraj’s mission is clear: strengthen partnerships, build smarter enterprise travel solutions, and keep innovation firmly in the fast lane. With over a decade of experience across two-sided marketplaces and platform businesses, he’s no stranger to navigating complex ecosystems.
Before joining Uber, Rituraj led sales and business development at Airbnb, where he managed teams across supply and demand balancing the platform’s dynamic growth on both ends. A former entrepreneur in India’s hyper-local delivery space, he brings a sharp understanding of what drives both businesses and consumers in one of the world’s most competitive markets.
Welcoming him aboard, Uber regional general manager and of Uber for Business head for APAC Eric Lee, said, “We are delighted to have Rituraj join our leadership team to drive Uber for Business’ growth and partnerships in India and South Asia. His experience in scaling platform businesses and understanding the Indian market will be instrumental in strengthening our enterprise offering.”
Excited about the road ahead, Rituraj said, “I am thrilled to join Uber for Business to lead India and South Asia, one of Uber’s most dynamic growth markets. Uber for Business is reimagining how businesses move with scale, sustainability, and customer centricity at the core. My focus is to deepen Uber’s relationships with business clients, build tailored mobility solutions that drive measurable ROI, and make Uber for Business a growth partner for every company in this region.”
Globally, Uber for Business powers mobility for over 200,000 organisations, helping them manage employee travel, meals, and commute programmes through Uber’s trusted platform. In India alone, more than 8,000 organisations are already on board, using its solutions for business travel, daily commutes, and employee shift transport.
With Rituraj in the driver’s seat, Uber for Business seems ready to chart new routes merging convenience, technology, and enterprise efficiency into one smooth ride.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
