MAM
Uber shifts gears with Rituraj Chaturmohta in the driver’s seat
MUMBAI: Uber for Business is cruising into a new chapter, and it’s Rituraj Chaturmohta taking the wheel. The enterprise arm of Uber has appointed him as senior country manager for India and South Asia, a move aimed at fuelling its next phase of growth across the region’s bustling corporate mobility landscape.
From boardrooms to backseats, Rituraj’s mission is clear: strengthen partnerships, build smarter enterprise travel solutions, and keep innovation firmly in the fast lane. With over a decade of experience across two-sided marketplaces and platform businesses, he’s no stranger to navigating complex ecosystems.
Before joining Uber, Rituraj led sales and business development at Airbnb, where he managed teams across supply and demand balancing the platform’s dynamic growth on both ends. A former entrepreneur in India’s hyper-local delivery space, he brings a sharp understanding of what drives both businesses and consumers in one of the world’s most competitive markets.
Welcoming him aboard, Uber regional general manager and of Uber for Business head for APAC Eric Lee, said, “We are delighted to have Rituraj join our leadership team to drive Uber for Business’ growth and partnerships in India and South Asia. His experience in scaling platform businesses and understanding the Indian market will be instrumental in strengthening our enterprise offering.”
Excited about the road ahead, Rituraj said, “I am thrilled to join Uber for Business to lead India and South Asia, one of Uber’s most dynamic growth markets. Uber for Business is reimagining how businesses move with scale, sustainability, and customer centricity at the core. My focus is to deepen Uber’s relationships with business clients, build tailored mobility solutions that drive measurable ROI, and make Uber for Business a growth partner for every company in this region.”
Globally, Uber for Business powers mobility for over 200,000 organisations, helping them manage employee travel, meals, and commute programmes through Uber’s trusted platform. In India alone, more than 8,000 organisations are already on board, using its solutions for business travel, daily commutes, and employee shift transport.
With Rituraj in the driver’s seat, Uber for Business seems ready to chart new routes merging convenience, technology, and enterprise efficiency into one smooth ride.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
