MAM
Uber launches UberOne to make ridesharing easier
MUMBAI: : How many times have you been left stranded waiting for another Uber driver to accept your request after the first has said yes and then cancelled at the last minute?
Almost all of us have fallen victim to this behaviour with Uber drivers at the end of a long day when we have wanted to get home after a tiring day at work or a long haul flight.
Well Uber has heard travelers’ painful complaints and launched UberOne, its first membership program in India. Its intent: bring unprecedented savings and exclusive benefits to millions of riders across the country. Uber’s global membership program offers discounts and exclusive experiences for rides, helping members navigate everyday life more easily.
Passengers can pick up one of two membership plans: Rs 149 per month or Rs 1499 annually. Uber will also offer exciting launch period discounts on the monthly plan. With UberOne, members can access exclusive savings and benefits, making it a smart choice for riders. Members can enjoy up to 10% UberOne credits on each ride, resulting in significant savings and valuable perks.
As a first-of-its-kind program in the Indian ridesharing market, UberOne reflects Uber’s commitment to understanding local preferences, ensuring that its tailored offerings cater to the needs of its riders in India.
Now here comes the clincher: preferential access to the highest-rated drivers. By prioritizing quality and reliability, members can expect an elevated experience every time they ride with Uber, ensuring their safety and convenience. Additionally, UberOne provides premium, round-the-clock customer support exclusively for members. This dedicated support team ensures quick and efficient resolutions to any issues, enhancing the overall experience for riders.
“Mobility is essential and affordability is paramount and with the launch of Uber One, we’re excited to bring a unique membership experience to our riders in India,” says Uber India & south Asia president Prabhjeet Singh. ” We understand the importance of value and convenience in everyday travel, and we’re committed to delivering a program that offers just that. Uber One is designed to enhance our riders’ experience and make every journey even more rewarding.”
The membership program is available across all Uber ride options, including UberGo, Premier, XL, Reserve, Auto, Moto, Intercity, Rental, Shuttle and Package – making it accessible for a wide range of travel preferences. Uber users can sign up directly from the latest version of the Uber app, gaining immediate access to the benefits.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
