MAM
Uber appoints Prabhjeet Singh as president of India, south Asia
NEW DELHI: Ride-hailing platform Uber on Thursday said it has elevated Prabhjeet Singh as president of India and south Asia operations. In his new role, Singh will oversee the next phase of growth in the company's mobility business and ensure safety of riders and drivers across India, Sri Lanka and Bangladesh, a statement said.
Singh was previously serving as director operations (India and south Asia) and head of cities. "I'm delighted to announce that Prabh is replacing me as Uber's new president for India and south Asia, one of our fastest growing and most strategic markets. Prabh is a passionate and innovative leader and has been instrumental in helping build Uber from the ground up and established our category leadership in the ride-sharing market," Uber regional general manager for Asia Pacific Pradeep Parameswaran said.
Singh said, “I’m thrilled to have been given the responsibility of leading Uber in India and south Asia, and look forward to collaborating with exceptional teams and gifted colleagues across the Uber family to strengthen our services and product offerings. Uber is an integral part of the fabric of our cities and as they start moving again, we have prioritised the highest standards of safety, sustainability, and service that our riders and drivers expect of us.’’
Recently, other key south Asian leaders have also been elevated to wider, regional roles. Former India SA president Pradeep Parameswaran is now the regional general manager APAC.
Singh, an IIT-Kharagpur and IIM-A alum, joined Uber in August 2015 from McKinsey and Co where he was an associate partner. He will be supported in his new role by a seasoned regional leadership team.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
