MAM
Tyroo|CJ welcomes Sumit Kumar as director – global growth programs
Mumbai: Tyroo, an ad tech platform in the APAC region, announced the appointment of Sumit Kumar, who has joined the Tyroo|CJ partnership as director – global growth programs.
Sumit Kumar brings a wealth of experience driving rapid growth and revenue within the AdTech industry, particularly in startup environments. With a distinguished career that includes leadership roles at InMobi, Mobext, Oxigen wallet and an earlier stint at Tyroo, Sumit has consistently demonstrated a strong track record in sales, business strategy, and team leadership. His appointment to Tyroo|CJ marks a strategic move to bolster the partnership’s global growth initiatives by leveraging his expertise in cross-border mobile and desktop demand and supply.
“Joining Tyroo|CJ is a thrilling opportunity to contribute to a company and a partnership that is spearheading the performance and affiliate marketing in APAC,” said Sumit Kumar. “I am eager to drive the success of the Tyroo|CJ partnership by focusing on expanding our market presence, optimizing our product offerings, and delivering exceptional client experiences on a global scale.”
Sumit continued, “Our mission is to generate substantial revenue growth by penetrating new markets, strengthening our collaboration with CJ, and ensuring that our clients in the US, UK, and EU fully benefit from our APAC capabilities. I look forward to leading these efforts and contributing to Tyroo|CJ continued success.”
“We are thrilled to welcome Sumit to Tyroo|CJ as our Director-Global Growth Programs”, said Tyroo CEO Siddharth Puri. “As more global brands look to expand their presence in the APAC region, they often face the challenge of needing local expertise and support to truly succeed. Our partnership with CJ is designed to bridge that gap, offering brands the regional insights they need. With Sumit on board, we’re further strengthening this commitment. His leadership and experience will be invaluable as we help these brands navigate and thrive in APAC, while also expanding our own global footprint.”
Sumit Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.
Digital
India launches nationwide AI responsibility pledge drive
MeitY and Intel India aim for Guinness record ahead of AI Impact Summit
NATIONAL: India will roll out a nationwide digital campaign on 16–17 February to promote ethical, inclusive and responsible use of artificial intelligence, as the country builds momentum ahead of the India AI Impact Summit 2026.
The initiative, led by the Ministry of Electronics and Information Technology under the IndiaAI Mission, in collaboration with Intel India, will attempt to set a Guinness World Records title for the “most pledges received for an AI responsibility campaign in 24 hours”.
The digital pledge drive will go live at 8 am IST on 16 February, inviting citizens to commit to responsible AI practices through an interactive platform featuring scenario-based questions. Participants who complete the pledge will receive a digital honorary badge jointly issued by IndiaAI and Intel India, along with access to curated, government-led AI learning pathways.
The campaign has been designed for broad accessibility, requiring neither camera nor microphone permissions and imposing no eligibility criteria or assessment thresholds. Participation is open to students, educators, parents, government officials, public sector employees, industry professionals, startups and the wider public, with a particular focus on youth engagement.
Organisers said the initiative aims to deepen awareness around data privacy, accountability, misinformation and ethical deployment of AI technologies, reinforcing India’s push for a human-centric and trustworthy AI ecosystem.
The pledge campaign forms a central citizen-engagement pillar of the India AI Impact Summit 2026, scheduled from 16 to 20 February at Bharat Mandapam, New Delhi. The summit will be inaugurated by Narendra Modi and will bring together global leaders, policymakers, industry experts, researchers, startups, academia and civil society to discuss AI-led development under the themes of people, planet and progress.
