MAM
Tyroo Direct launches its mobile offerings
MUMBAI: Tyroo Direct, a performance marketplace, has launched mobile performance product offerings. The mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile.
The products have been launched to fulfill advertiser‘s requirement of ensuring presence on devices that are capturing television and PC‘s share of time and optimising the purchase funnel for assisted commerce. Tyroo‘s mobile Portfolio includes: CPL Demand Generation, Wave-Pay Per call to drive assisted commerce, Rapid – Mobile APP Download.
Tyroo Direct business head Siddharth Puri said, “We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 per cent y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead.
“Our mobile performance solutions will enable businesses to scale-up and achieve higher RoI‘s. For instance, Tyroo‘s Click to call is already enabling assisted commerce in India while Rapid is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.”
Tyroo Direct has implemented its mobile performance marketing campaign for many advertisers. Advertisers which have been enabled on the marketplace include Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG.
“We are already driving more than a 1000 calls and possess the capability to drive over 50,000 mobile app downloads across Android, iOS and Feature Phone Operating system every day,” Puri added.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
