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Tyroo acquires Anurag Gupta’s DGM India

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MUMBAI: Tyroo, the digital media company of SVG has acquired Anurag Gupta-founded DGM India. Gupta will remain with the company as MD post acquisition.

Tyroo said that the acquisition will help the company to increase its network. It wants to become India‘s largest digital media company, after Google India, by next year.

Tyroo founder Manish Vij said, “DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will be clearly a media network that can give advertisers scale and quality. For publishers it will be the only place to have almost every running campaign in Indian digital media.”

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DGM India founder, promoter and MD Gupta added, “I am excited to take DGM India along with India‘s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with $5-6 million annual revenue. We are launching other DGM Products in market very soon and enhancing our technology.”

Both the companies will continue to run separately. Gupta will continue to be the MD of DGM and Tyroo Direct, Tyroo‘s performance network arm, will be continued to be headed by Siddharth Puri.

SVG is a joint venture of Vij‘s Vun Network and Harish Bahl‘s Smile Group. It is one of the digital media groups in country with companies such as Tyroo, SeventyNine (the mobile network), Zoomtra and Quasar.

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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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