Brands
Two-wheeler tango Rilox EV and Hala Mobility charge into new alliance
MUMBAI: India’s electric streets are getting a serious jolt of power. In a move that could electrify last-mile logistics and urban commuting alike, Rilox EV has plugged into a multi-year OEM partnership with smart mobility platform Hala Mobility, laying the groundwork for a greener, more connected transport future.
This isn’t just a vehicle handover, it’s a values-driven alliance built to last. The deal will see nearly 20,000 electric two-wheelers deployed across India over the coming years, starting with Rilox’s Spark Elite models and eventually scaling up to high-speed variants. About 400 vehicles are expected to hit the road every month, each designed with the grit and grace needed for fleet life, gig work, and urban hustle.
If Spark Elite rings a bell, that’s because it’s already earned a reputation for balancing affordability with reliability no small feat in the fast-evolving EV race. Built to withstand the rigours of high-frequency use, it’s especially tailored to the needs of gig workers, delivery agents, and city commuters.
Hala Mobility founder & CEO Srikanth Reddy shared, ‘In a space with many EV players, we were looking for more than just a vehicle but a partner aligned with our vision and values. Rilox EV stood out with its strong engineering capabilities, reliable services, and commitment to core operating principles. Their fleet-ready vehicles are not only cost-efficient and scalable but also built with a deep understanding of what it takes to serve India’s dynamic urban mobility needs. This partnership is a perfect fit to power our consistent and sustainable growth across the country.’
Rilox EV founder & CEO Avesh Memon said, “This marks one of the most significant partnerships in the EV industry. Rilox’s success is powered by its strong dealer network, driving real impact on the ground. Rilox EV believes in inclusive growth and compounding entrepreneurial value. “
Rilox EV CEO further added , “We’re also actively in discussions with other companies for collaborations on our loader vehicle range, as we continue to expand our footprint and impact in the electric mobility space.”
As the two brands ride in tandem, plans are already underway to expand the collaboration to loader EVs, hinting at a broader blueprint to power commercial mobility as well.
In a country where roads are crowded and ambitions are high, Rilox and Hala’s electric handshake is more than a business deal, it’s a vote of confidence in India’s clean, connected, and commuter-first future.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
