MAM
Twitter adds CBS to its stable of big advertisers
MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, the sports broadcaster sent out clips of football games, disguised in a Ford Fusion ad, as short messages on the service.
Since then, more than a dozen other content distributors, from the Fox television network to Globosat in Brazil, have joined the program, with brands including Heineken and AT&T promoting clips from major sports events like the U.S. Open tennis tournament and NCAA basketball games and live events like MTV‘s Video Music Awards.
Twitter recently announced that it had signed CBS, one of its biggest partners yet. The broadcast and internet network intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.
As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the revered television news magazine.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
