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Twinkle Class Is in Session as Black Friday Tempts on Tata CLiQ Luxury
MUMBAI: Twinkle Khanna is back in class only this time, luxury is the curriculum and Black Friday is the final exam. Tata CLiQ Luxury has dropped its new Black Friday campaign film, casting the author-entrepreneur as the founder and deadpan headmistress of Twinkle’s School of Unexpected Lessons. Shot like a warm, mock-academic masterclass, the film turns shopping impulses into “syllabus material”, with Twinkle serving up wry wisdom between polished visuals and tongue-in-cheek charm.
The video opens with a familiar moment, Twinkle casually scrolling her phone before looking up with the gravitas of a school announcement “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a cascade of comedic “lessons”: leaning in to whisper about “deals worth taking notes on”, declaring that “good things come to those who wait… and claim their watch in style”, and turning every temptation into a teachable moment.
Between notebook scribbles and poker-faced asides, Twinkle outlines her syllabus for the season, embrace the thrill, enjoy the ritual of dressing up, and give in to the finer things without overthinking them. The class ends with her final, definitive takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
The film sets the tone for Tata CLiQ Luxury’s Black Friday Sale, designed as an invitation into a world of refined discovery. Shoppers can browse handpicked edits, limited-edition drops, hidden rewards, and exclusive offers across fashion, accessories, watches, jewellery, beauty, and home décor. With up to 50 per cent off on leading premium and luxury brands both global and homegrown, the sale positions itself as the unmissable moment for India’s luxury enthusiasts.
The campaign blends wit, warmth, and a little irreverence much like Twinkle herself making Black Friday feel less like a sale and more like a cleverly curated indulgence.
Watch the film here:
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
