Brands
Twinkle Class Is in Session as Black Friday Tempts on Tata CLiQ Luxury
MUMBAI: Twinkle Khanna is back in class only this time, luxury is the curriculum and Black Friday is the final exam. Tata CLiQ Luxury has dropped its new Black Friday campaign film, casting the author-entrepreneur as the founder and deadpan headmistress of Twinkle’s School of Unexpected Lessons. Shot like a warm, mock-academic masterclass, the film turns shopping impulses into “syllabus material”, with Twinkle serving up wry wisdom between polished visuals and tongue-in-cheek charm.
The video opens with a familiar moment, Twinkle casually scrolling her phone before looking up with the gravitas of a school announcement “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a cascade of comedic “lessons”: leaning in to whisper about “deals worth taking notes on”, declaring that “good things come to those who wait… and claim their watch in style”, and turning every temptation into a teachable moment.
Between notebook scribbles and poker-faced asides, Twinkle outlines her syllabus for the season, embrace the thrill, enjoy the ritual of dressing up, and give in to the finer things without overthinking them. The class ends with her final, definitive takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
The film sets the tone for Tata CLiQ Luxury’s Black Friday Sale, designed as an invitation into a world of refined discovery. Shoppers can browse handpicked edits, limited-edition drops, hidden rewards, and exclusive offers across fashion, accessories, watches, jewellery, beauty, and home décor. With up to 50 per cent off on leading premium and luxury brands both global and homegrown, the sale positions itself as the unmissable moment for India’s luxury enthusiasts.
The campaign blends wit, warmth, and a little irreverence much like Twinkle herself making Black Friday feel less like a sale and more like a cleverly curated indulgence.
Watch the film here:
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
