Ad Campaigns
Tweet a Cloth’ campaign by iContirbute
MUMBAI: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.
India is the 2nd most populated country in the world. Though we are making rapid progress yet a considerable number of people are still living below the poverty line. About 12.4% of the total population is still living under the poverty line.*
This campaign targets primarily Mumbai’s youth who often end up discarding their old clothes which can prove beneficial to underprivileged people. Every week IContribute’s van will visit a designated area and collect old clothes from people which will be handed over to the people who deserve them.
Manish Handa, Director of IContribute, was beaming when asked about this development.“These are exciting times for us. The power of social media will connect us with a large audience out of which we expect an equal large number of people to come out & give away their old clothes.”
Abhishek Rajpurohit, Co-Founder of Beeing Social says, “We are proud to associate ourselves for such a noble cause. We always wanted to give something back to the society and when this opportunity presented itself, we decided to grab it with both hands.”
Rahul Tuljapurkar, the Proprietor of ‘Spin N Press’ which is also the logistics partner of this campaign said, “It is always a pleasure to give back to society, but sometimes it is difficult to find the correct medium to do so. With this campaign, we are looking forward to finally get a chance to help out and are proud to be associated with such a meaningful cause.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
