MAM
TVS Jupiter a scooter for family
MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.
The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.
According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”
Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.
The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.
DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
