MAM
TVS Emerald signs Housing.com as official partner
MUMBAI: TVS Emerald, the real-estate division of the USD 7 billion TVS Group, has signed a strategic deal with Housing.com. As part of the deal, Housing.com will be the official partner for TVS Emerald to offer digital marketing solutions to the company for a period of one year.
The digital marketing solutions from Housing.com is a specialized offering that covers a wide gamut of services that have been developed in-house for the real estate sector. The scope of this partnership entails content creation and digital media that include a gamut of services like Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
Commenting on the partnership, R Chandramouli , President and CEO , TVS Emerald, said, “Within a short span of time, TVS Emerald has become one of the most trusted names in the sector. The objective of this partnership is to leverage the domain expertise Housing.comoffers through its cutting-edge digital innovations by helping us reach out to a large number of potential customers in the digital space.”
Speaking about the partnership, Mani Rangarajan, Chief Business Officer, Housing.com said, “TVS Emerald is a leading real estate player in southern India and our association with them is one of our major forays in the region. This is also a crucial partnership for us as we are offering end-to-end digital marketing solutions including lead generation and lead management. We look forward to working closely with the team at TVS Emerald and hope this is the beginning of a long-term relationship.”
TVS Emerald has successfully completed their first project Green Hills in Perungalathur, Chennai consisting of 448 Apartments and 123 Villas on 15 acres of land. This project is completely sold out and possession was given ahead of the schedule. Currently, TVS Emerald has an on-going project, Green Acres in 18 acres of land in Kolapakkam (near Tambaram), Chennai.
MAM
Sagar Kadam joins JioStar as senior director – ecosystem partnerships
Veteran from SonyLiv takes charge of subscription and ecosystem growth for JioHotstar from January 2026.
MUMBAI: Sagar Kadam just switched teams in the OTT big leagues because when you’re this good at partnerships, even the streaming giants line up to sign you. Sagar Kadam has joined JioStar as senior director for ecosystem & subscription partnerships for the digital venture (JioHotstar), effective January 2026. In his new role in Mumbai, he will focus on building and scaling subscription revenue, ecosystem alliances, and strategic partnerships across telcos, banks, ISPs, connected devices, e-commerce, fintech, gifting, rewards, loyalty channels, and more.
Kadam brings deep experience in digital growth and monetisation. He most recently served as associate vice president for partnerships, growth and monetization at Sony Pictures Networks India (SonyLiv) from October 2021 to January 2026, where he drove subscription revenue through partnerships and business development. Before that, he was associate director for partnerships, growth and monetization at Zee5 (April 2019–October 2021).
His earlier career includes nearly nine years at Shemaroo Entertainment (2010–2019) in various business development roles, a stint at I-Free (2008–2010) as manager for content & alliances, and an early position at Enable Mobile Technologies (2007–2008).
Kadam holds an MBA in Marketing from ITM Group of Institutions (2011–2013).
His move to JioStar comes as the merged entity ramps up its push in India’s booming streaming market, where ecosystem partnerships and subscription strategies are key to capturing and retaining users. For someone who’s spent years turning alliances into revenue engines, this role at JioHotstar feels like the perfect next play pairing his partnership playbook with one of the country’s biggest digital platforms. Whether it’s striking telco deals or unlocking fintech tie-ups, Kadam’s arrival signals JioStar is gearing up to make every connection count.
