MAM
TVS Credit provides financial aid to families of employees succumbing to Covid
Mumbai: Financial services provider TVS Credit Services Ltd has extended additional financial assistance under its Employee welfare program – Parivaar to support employees during the health crisis.
The company had added several benefits to the welfare program during the initial outbreak of the pandemic. This included plans to provide monetary compensation equal to three years of the employee’s salary to the families of employees who lost their lives in the pandemic. It also provided three years of family medical insurance and a dedicated financial adviser to guide the family on managing the fund effectively.
Elaborating further on the program, TVS Credit Jayashubha K, chief people officer said, “While we understand that no financial aid or assistance can compensate for the loss of loved ones, it is important for us as an organization to reassure and provide security to the families while they overcome the bereavement. Since the surge in Covid-19 cases across India, several families of our employees struck with the misfortune have been assisted. We are committed to continue our efforts and support our employees to get through these unprecedented times.”
It has also introduced various other welfare initiatives which includes special insurance schemes to cover Covid centric hospitalization and medical expenses and assistance in emergency consultation for the employees and their family members. To provide additional help, the organization has also set up a Covid helpdesk & support centers in Maharashtra, New Delhi, Uttar Pradesh to assist with immediate medical treatment and provide emergency support to the ones in need.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
