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TVS and Petronas extend lubricating sponsorship in high-octane motorsport deal
MUMBAI: TVS Motor Co has revved up its partnership with Petronas Lubricants International, extending their slick collaboration for another three years of motorsport dominance across India’s racing landscape.
The oil giants will continue as title sponsors of TVS Racing – India’s pioneering factory racing team that has maintained a scorching 80 per cent win rate across multiple racing formats – supporting their campaigns in supercross, rally and motorcycle championships nationwide.
“TVS Racing has played a pivotal role in democratising motorsports in India,” said TVS Motor Co head business – premium Vimal Sumbly, whose Apache series motorcycles benefit directly from the team’s racing pedigree. “Petronas expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”
The partnership goes beyond mere branding, with Petronas continuing as the official supplier of after-market oils to TVS’s sprawling dealer network. Its TVS TRU4 range will keep offering premium synthetic lubricants designed to give TVS motorcycles maximum thrust and longevity – ensuring riders can keep their pistons pumping at peak performance.
Petronas Lubricants India chief executive officer Binu Chandy couldn’t contain his excitement about getting his hands dirty in India’s racing scene: “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence.”
TVS Racing continues to dominate both at home and abroad, with Aishwarya Pissay extending her winning streak at the Bajas Championship while the team has secured titles across national racing categories.
For petrolheads and speed freaks across India, this partnership promises to keep the nation’s motorsport scene well-oiled and running smoothly for years to come – proving once again that when it comes to racing success, proper lubrication is absolutely essential.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
