Brands
TVS and Petronas extend lubricating sponsorship in high-octane motorsport deal
MUMBAI: TVS Motor Co has revved up its partnership with Petronas Lubricants International, extending their slick collaboration for another three years of motorsport dominance across India’s racing landscape.
The oil giants will continue as title sponsors of TVS Racing – India’s pioneering factory racing team that has maintained a scorching 80 per cent win rate across multiple racing formats – supporting their campaigns in supercross, rally and motorcycle championships nationwide.
“TVS Racing has played a pivotal role in democratising motorsports in India,” said TVS Motor Co head business – premium Vimal Sumbly, whose Apache series motorcycles benefit directly from the team’s racing pedigree. “Petronas expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”
The partnership goes beyond mere branding, with Petronas continuing as the official supplier of after-market oils to TVS’s sprawling dealer network. Its TVS TRU4 range will keep offering premium synthetic lubricants designed to give TVS motorcycles maximum thrust and longevity – ensuring riders can keep their pistons pumping at peak performance.
Petronas Lubricants India chief executive officer Binu Chandy couldn’t contain his excitement about getting his hands dirty in India’s racing scene: “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence.”
TVS Racing continues to dominate both at home and abroad, with Aishwarya Pissay extending her winning streak at the Bajas Championship while the team has secured titles across national racing categories.
For petrolheads and speed freaks across India, this partnership promises to keep the nation’s motorsport scene well-oiled and running smoothly for years to come – proving once again that when it comes to racing success, proper lubrication is absolutely essential.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
