Brands
TVS and Petronas extend lubricating sponsorship in high-octane motorsport deal
MUMBAI: TVS Motor Co has revved up its partnership with Petronas Lubricants International, extending their slick collaboration for another three years of motorsport dominance across India’s racing landscape.
The oil giants will continue as title sponsors of TVS Racing – India’s pioneering factory racing team that has maintained a scorching 80 per cent win rate across multiple racing formats – supporting their campaigns in supercross, rally and motorcycle championships nationwide.
“TVS Racing has played a pivotal role in democratising motorsports in India,” said TVS Motor Co head business – premium Vimal Sumbly, whose Apache series motorcycles benefit directly from the team’s racing pedigree. “Petronas expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”
The partnership goes beyond mere branding, with Petronas continuing as the official supplier of after-market oils to TVS’s sprawling dealer network. Its TVS TRU4 range will keep offering premium synthetic lubricants designed to give TVS motorcycles maximum thrust and longevity – ensuring riders can keep their pistons pumping at peak performance.
Petronas Lubricants India chief executive officer Binu Chandy couldn’t contain his excitement about getting his hands dirty in India’s racing scene: “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence.”
TVS Racing continues to dominate both at home and abroad, with Aishwarya Pissay extending her winning streak at the Bajas Championship while the team has secured titles across national racing categories.
For petrolheads and speed freaks across India, this partnership promises to keep the nation’s motorsport scene well-oiled and running smoothly for years to come – proving once again that when it comes to racing success, proper lubrication is absolutely essential.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
