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TVS and Manba put commerce in the fast lane
MUMBAI: When wheels meet wallets, mobility moves faster. TVS Motor Company has signed a Memorandum of Understanding with Manba Finance limited to offer structured retail finance across its commercial mobility portfolio, sharpening the focus on affordability for customers across India.
Under the partnership, Manba Finance will provide monthly EMI-based financing for TVS’s full range of commercial three-wheelers covering both passenger and cargo models, across internal combustion engine (ICE) and electric vehicle (EV) variants. The move is designed to make ownership easier while improving turnaround times for loan approvals.
Beyond urban centres, the collaboration places a clear bet on deeper penetration into rural and semi-urban markets, where access to formal finance can be patchy. By simplifying credit and bundling competitive funding schemes, the tie-up aims to support last-mile entrepreneurs and fleet operators looking to scale their businesses.
For buyers, the promise is straightforward, higher purchasing power through attractive down payments, lower monthly outflows and quicker loan processing factors that can often decide whether a vehicle purchase moves from consideration to conversion.
Commenting on the development, TVS Motor Company business head of commercial mobility Rajat Gupta said the partnership strengthens the company’s broader goal of building a comprehensive commercial mobility ecosystem that goes beyond products to enable sustainable customer growth.
From the lender’s side Manba Finance limited, managing director Manish Shah said the collaboration aligns with the company’s focus on supporting cleaner and more sustainable mobility, while also helping it scale meaningfully in the three-wheeler financing segment.
As competition intensifies across both ICE and EV three-wheelers, the alliance underscores a simple truth of India’s mobility market: better finance can be just as powerful as better engineering in keeping business and livelihoods moving.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
