MAM
TVF’s The Screen Patti collaborates with Likee to promote its Webseries “Awkward Conversations with Girlfriend”
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the story of young lovers Ishaan and Ananya, who have been in a relationship for a long time but are yet to discover a lot about each other. To popularise the web-series, Likee has invited users to take part in TSP's #itsallawkward campaign.
To participate, Likeers need to create funny videos using the audio file of the famous dialogue from the first episode of the series and share with friends with #itsallawkward. So far, the videos generated with the hashtag have garnered millions of views. The users are contributing creative videos with astounding facial expressions to the dialogue, making it one of the most famous campaigns on Likee. As the web-series progresses, Likee's filter library will be updated with more popular dialogues from the series for Likeers to create funny videos. As a part of the collaboration, the actors of the web-series will also launch their official Likee account to engage with their fans on the platform.
The Screen Patti, a.k.a TSP is a sister concern of the popular YouTube channel TVF, The Viral Fever and is renowned among online users for presenting spoofs of popular shows such as Kaun Banega Crorepati, Khatron Ke Khiladi, Bigg Boss, and others. The channel also creates its original web-series such as 'Awkward Conversations girlfriend.' The series is written by Harish Peddinti, is Directed by Abhinav Anand and Ritvik Sahore, Rashmi Agdekar, Abhishake Jha are the lead actors. The channel already has over 4.5 million subscribers.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. Gift your brand an audience across Kerala and your friend a surprise this Christmas
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
