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TV9 Festival strikes a high note with Shaan, Sachet–Parampara in Delhi
MUMBAI: When beats meet bhajans and pop collides with pujo, you know Delhi’s in for a spectacle. The third edition of the TV9 festival of India promises to be bigger, brighter and louder, bringing together music, culture, food and fashion in a five-day carnival at the Major Dhyan Chand National Stadium from 28 September to 2 October 2025.
TV9 Network, which has seen huge success with the past two editions, is upping the tempo this year with star-studded concerts, celebrity DJs, dazzling dandiya nights and Delhi’s tallest Durga Puja pandal. “With the grand success of the last two editions, we are raising the bar this year. The festival reflects the spirit of India: culture, tradition, festivity and modernity,” said TV9 Network, COO, K Vikram.
Headlining the line-up are Bollywood favourites Sachet–Parampara and Shaan. The duo, known for chartbusters like Bekhayali, Maiyya Mainu and Raanjhan, will perform on opening night, 28 September, while Shaan, the golden voice behind classics such as Chand Sifarish and Woh Pehli Baar takes the stage on 1 October.
But the music doesn’t stop there. Dandiya nights will keep the floor alive with a Bollywood-meets-Garba twist: DJ Sahil Gulati spins on 29 September, DJ D’ark on 30 September, and a top international DJ closes the celebrations on 2 October. Add to that day-long live acts ranging from folk and fusion to indie beats, and you’ve got a non-stop sonic feast.
The festival, however, is not just about music. A sprawling lifestyle expo will showcase everything from handicrafts and home décor to fashion, beauty, tech and jewellery, alongside international stalls. Foodies can eat their way across the country with delicacies from Kashmir to Kanyakumari, while workshops, contests and art corners keep younger visitors entertained.
At its spiritual heart lies the awe-inspiring Durga Puja celebrations, with rituals, décor and a towering pandal that promises to be a visual and devotional centrepiece.
With something for everyone, whether you’re a shopaholic, a foodie, a culture buff or just chasing a great night out, the TV9 Festival of India is shaping up to be the capital’s biggest festive bash. Tickets for concerts and dandiya nights are available on Bookmyshow, while the lifestyle expo is free to attend daily from 10 am to 6 pm.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
