Brands
TV9 Festival strikes a high note with Shaan, Sachet–Parampara in Delhi
MUMBAI: When beats meet bhajans and pop collides with pujo, you know Delhi’s in for a spectacle. The third edition of the TV9 festival of India promises to be bigger, brighter and louder, bringing together music, culture, food and fashion in a five-day carnival at the Major Dhyan Chand National Stadium from 28 September to 2 October 2025.
TV9 Network, which has seen huge success with the past two editions, is upping the tempo this year with star-studded concerts, celebrity DJs, dazzling dandiya nights and Delhi’s tallest Durga Puja pandal. “With the grand success of the last two editions, we are raising the bar this year. The festival reflects the spirit of India: culture, tradition, festivity and modernity,” said TV9 Network, COO, K Vikram.
Headlining the line-up are Bollywood favourites Sachet–Parampara and Shaan. The duo, known for chartbusters like Bekhayali, Maiyya Mainu and Raanjhan, will perform on opening night, 28 September, while Shaan, the golden voice behind classics such as Chand Sifarish and Woh Pehli Baar takes the stage on 1 October.
But the music doesn’t stop there. Dandiya nights will keep the floor alive with a Bollywood-meets-Garba twist: DJ Sahil Gulati spins on 29 September, DJ D’ark on 30 September, and a top international DJ closes the celebrations on 2 October. Add to that day-long live acts ranging from folk and fusion to indie beats, and you’ve got a non-stop sonic feast.
The festival, however, is not just about music. A sprawling lifestyle expo will showcase everything from handicrafts and home décor to fashion, beauty, tech and jewellery, alongside international stalls. Foodies can eat their way across the country with delicacies from Kashmir to Kanyakumari, while workshops, contests and art corners keep younger visitors entertained.
At its spiritual heart lies the awe-inspiring Durga Puja celebrations, with rituals, décor and a towering pandal that promises to be a visual and devotional centrepiece.
With something for everyone, whether you’re a shopaholic, a foodie, a culture buff or just chasing a great night out, the TV9 Festival of India is shaping up to be the capital’s biggest festive bash. Tickets for concerts and dandiya nights are available on Bookmyshow, while the lifestyle expo is free to attend daily from 10 am to 6 pm.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
