MAM
TV channels line up special programming for 66th Republic Day
MUMBAI: The broadcast industry is all set to awaken the masses with ample dose of patriotism coupled with entertainment. An array of special programs have been lined up across channels to celebrate the spirit of India’s 66th Republic Day.
This time round, Hindi general entertainment channel Colors is gearing up to simulcast the historic event with nationalistic zeal and fervour. The channel will telecast live the much awaited parade and Prime Minister Narendra Modi’s message for Indian and international audiences.
This is the first time Colors and Rishtey will simulcast the celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka Colors) and UK. Colors CEO Raj Nayak believes that the iconic Republic Day parade and the PM’s message to the nation is the content that drives cohesive viewing in families.
“Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at Colors and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India – and to the US MENA and UK is also a milestone for the network as a whole,” Nayak said.
On the other hand, Zee TV is taking a different route. The channel will be premiering the Shah Rukh Khan starrer – Happy New Year – from 1 pm onwards.
Sony Entertainment Television’s (SET) longest running show – CID completed a milestone of 17 glorious years on 21 January, 2015 and celebrating the landmark this year, CID is all set to entertain its fans with a daylong CID special feature on 26 January.
From 8 am to 10 pm, viewers will get to see the most exciting episodes of CID over the years. In fact, the first episode of the show will also be aired on 26 January. What’s more, the CID team will also spend the day with children and share their experience and memories. These interactions will be showcased in between episodes throughout the day.
SET chief creative director Ajay Bhalwankar said, “Our flagship show CID has over the years responsibly entertained generations of young viewers to recognize and act upon the incidence of crime around them. This Republic Day we want to commemorate this memorable journey with our daylong celebration through a special programming initiative called Jashn-e-CID.”
Big Magic, which is positioned as the one stop destination for humour, is geared up to celebrate the day with actor Ayushmann Khurrana, as he engages the audience from 7 to 10 pm. The channel has partnered with his upcoming movie – Hawaizaada to celebrate the spirit of ‘Made in India’. The movie releases on 30 January, 2015.
Pumped with fun, humor and patriotism, all the shows on Big Magic will celebrate Republic Day with the special episodes wherein Khurrana will be the anchor link. The actor will also share anecdotes about his movie and will be imparting a distinctive message of believing in oneself.
Reliance Broadcast Network COO Lavneesh Gupta said, “To salute Republic Day, a momentous occasion for Indians, the Big Magic family will come together to entertain our audience with fun-filled episodes. We’re glad to be sharing this special day with Ayushmann Khurrana , lead actor of Hawaizaada, where the film salutes Indianness and will together impart an inspiring message to our viewers.”
History TV18 will host a line-up of shows from 12 to 7 pm. From 12 to 3 pm, the channel will air Gandhi, a series that charts Mahatma Gandhi’s establishment beginnings, his move into politics and his campaign to bring independence to India. Hosted by journalist Mishal Husain, this first definitive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence.
From 3 to 5 pm, the channel will showcase a series called – India on Four Wheels. As the Indian economy booms, the latest must-have accessory is the car. With increasingly affordable models on the market, and growing demand for cars as a status symbol and sign of social development, people’s lives are becoming intertwined with car ownership. Justin Rowlett and Anita Rani join the chaos of India’s roads on a madcap road trip across the country, to find out the truth behind the dream. Whether it’s breaking down by the side of the road, facing suicidal peacocks or tasting luxury in a Maharaja’s vintage Rolls Royce, this is a surprising look at a country on the move.
Last but not the least, from 5 to 7 pm, the channel will air The Birth of Empire: East India Co, a series that reveals how the behemoth that was the East India Company grew into an imperial power and became the hotbed of corruption and greed that led to its downfall.
Comedy Central will commemorate Republic Day by showcasing a one hour special episode of the news spoof The Other Week That Wasn’t at 8 pm. Viewers will get a chance to enjoy more of Cyrus Broach’s tongue-in-cheek spoofs and mouthful of puns.
Kids genre is also leaving no stone unturned to celebrate the spirit of nationality. A puppet show, relevant to the day’s theme and an explorative session with Dora the Explorer will be aired on the channel from 5.30 to 7 pm.
Vh1 celebrates yet another moment of patriotism with a countdown to the top Indian videos that have emerged in recent times from 10 am to 5 pm. On the other hand, 9X Jalwa will play a special playlist of all patriotic songs between 7 to 10 am on the band Hits Forever. The repeat telecast be aired on the same day from 7 to 10 pm.
#fame, a multi channel network, will dedicate the day to womanhood. Orville Richard Burrell CD, best known by his stage name Shaggy, once chanted, “So amazing how this world was made I wonder if GOD is a woman; the gift of life astounds me till this day; I give it up for the woman.” Taking cue from the song, singer Abhiruchi Singh has penned down and sung an awe inspiring song ‘Ud Chali’ to celebrate womanhood, which will be aired on #fame.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
