MAM
TV broadcasters shine at Creative Abbys 2013
MUMBAI: Television broadcasters made it big at Goafest 2013’s Creative Abbys, with Sony Entertainment Television (Set) taking away most of the trophies.
Fox Crime had won a major share of the awards last year.
The MSM flagship Hindi GEC Sony collected a total of seven awards at the event. It picked three awards for KBC-6, one Gold in the Integrated category- Media & Publications sub category, another Gold for Radio category- Media & Publications for KBC Anthem and a bronze in Print Craft- Copywriting (Above 100 words) for KBC Anthem.
Set bagged a Bronze in Integrated – Media and Publications for Indian Idol 6. It also won three awards in Film Media and Publications category, a bronze for ‘Guptaji’ campaign, a Gold for ‘Girl Child’ campaign, and a Silver for ‘Style Bhai’ campaign. All the ads for Set were created by its agency Leo Burnett.
Meanwhile, its sister channel took away a Silver in the Branded Content -Best Use Or Integration of experiential events category for Sab TV Saburbia Board Game, created by Everest Brand Solutions.
Sab EVP and business head Anooj Kapoor said, “SAB TV has always strived to communicate the joy of togetherness in novel and different ways. The year 2012 has been a special year, where we endeavoured to increase audience engagement through alternate touch-points like SABurbia.com, SAB Dub and SAB Ke Comics internet and mobile apps, SABurbia board game and SAB Play augmented reality app.”
Movies Now won two awards at the event. The first award it got, Silver, was in the Print-Media & Publications category for ‘Movies Now City Lights’ ‘The Great Dictator’ ‘The Circus’ ‘Modern Times’, created by Movie Now’s in-house team; while the second was a Bronze in Integrated – Media and Publications for ‘Chaplin Chapters’, created by BBH India.
Like Movies Now, Big CBS Spark too had two awards in its kitty. It won silver and a Bronze, both in Digital- Digital Craft category for Cross Connection and SMS/Interactive voice recognition category respectively. The ads were created by McCann Worldgroup.
Fox Traveller was awarded a Bronze metal in Print – Art Direction category for Below the line work for ‘Shoe’ campaign. The ad work is credited to Grey Worldwide India.
Zee Café bagged a Bronze trophy in Print Craft – Typography category for Water saver font campaign made by Draft Fcb + Ulka.
Max won a Silver in Film- Media and Publications for ‘Phuphaji’ campaign, created by JWT, while National Geographic Channel won a Silver for Film- Travel, Entertainment and Leisure category for Nazis campaign created by JWT India again.
While Zee Studio Mighty was awarded with a Bronze for Outdoor – Media and publications category for ‘Mighty Joe Young’, ‘A Bugs Life’, ‘Hidalgo’, created by Draft FCB + Ulka, Star Movies managed to take away a Bronze for Digital – Web Banner Rich Media category for ‘Oscar Charades’ created by Grey Worldwide India.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
