MAM
TV Ad Indx launches SE Asian ad monitoring service
MUMBAI: TV Ad Indx has launched a new service to monitor and archive all new TVCs telecast in South East Asia. This service will commence with a service to monitor Singapore, Philippines, Indonesia and Malaysia.
TV Ad Indx claims to be India’s largest and most professional creative monitoring service covering the largest number of TV Indian channels and publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.
Clients will now be able to monitor marketing activities of SE Asian brands from under 18 Product Groups including foods, beverages, personal care, household products, durables. Subscribers to the Regular Update services will automatically receive ads from these new regions.
TVCs from SE Asia are priced at marginally above the rate for Indian ads, Rs 75 or less for subscriptions to Regular Updates servies. The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material (TVCs, press ads and radio spots in the future). It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs and press ads.
The system ensures ads once acquired are never misplaced and it allows easy and automatic updates of new ads as they are released.
Details required to subscribe to Regular Updates include:
– Product categories (up to 20 categories)
– Frequency of updates (every day, week, fortnight, month)
TV Ad Indx already monitors TVCs telecast in India, UK, USA and Australia. Subscribers to these services include almost all professional advertising agencies and marketing clients across the country.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
