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Tute Consult bags Niraamaya Wellness Retreats’ communication mandate
Mumbai: Niraamaya Wellness Retreats has partnered with Tute Consult’s luxury vertical for their strategic communications. This collaboration will further cement Tute’s luxury arm and build salience in the hospitality sector.
Niraamaya Retreats senior vice president – marketing, DhavalaKeerthi M K, expressed his enthusiasm for the collaboration: “We are excited to have Tute Consult join us on our journey to enhance our brand visibility and image. We are confident that with Tute’s expertise and our dedication to luxury and quality, we will successfully reach the right audience and significantly boost our presence in the hospitality and wellness industry.”
Tute Consult director – luxury, Nimoli Shah, shared her excitement about the partnership: “We are thrilled to welcome Niraamaya Wellness Retreats into our portfolio, a brand that aligns perfectly with our vision and values of quality, luxury, and excellence. With a vast experience in hospitality and understanding the segmented work that will be required, we are excited to build the brand at a global level and craft compelling stories that will bring more awareness to wellness as a segment at large”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
