MAM
Turkey and Pakistan strengthen media and communication ties
MUMBAI: Turkey and Pakistan have reinforced their strategic partnership with the signing of two Memorandums of Understanding (MoUs) aimed at enhancing cooperation in media, communication, and public relations. The agreements were signed in Islamabad during the visit of Turkish President Recep Tayyip Erdogan and his delegation for the seventh Turkey-Pakistan High-Level Strategic Cooperation Council meeting last week.
Turkish presidency head of communications Fahrettin Altun and Pakistan minister of information and broadcasting Attaullah Tarar formalised the agreements to deepen collaboration between the two nations in the fields of media, public diplomacy, and broadcasting.
The “memorandum of understanding on cooperation in the field of media and communication” seeks to advance bilateral efforts in media and communication, fostering the exchange of expertise and best practices.
The second agreement, the “Memorandum of Understanding on Cooperation in Public Relations and Communication,” aims to enhance strategic communication and public relations between Turkey and Pakistan.
Under the terms of these agreements, both countries will promote cooperation based on reciprocity and mutual benefit while adhering to their respective national laws and regulations.
The MoUs outline provisions for information exchange, joint initiatives, and collaboration on projects of shared interest. They also include training programmes, workshops, and leveraging technology to streamline citizen engagement.
Effective immediately, the agreements will remain in force for three years, marking a new chapter in Turkey-Pakistan cooperation in the media and communication sectors.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
