Brands
Tupperware gets a new CMO in Chandan Deep Singh Dang
MUMBAI: The household name in home products, Tupperware, has brought on board Chandan Deep Singh Dang as chief marketing officer.
In his new role, Dang is responsible for conceptualising, designing and implementing strategic initiatives to drive the company’s growth in India. This includes developing and launching India-specific products and programmes, building consumer insights, creating relevant communication, brand building, and driving effective incentive and loyalty programmes for the field force. Dang will also handle institutional sales for Tupperware.
Dang said, “Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team, and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond.”
Prior to joining Tupperware, Dang was working with Wrigley as sales director (India & south east Asia).
He started his career as a management trainee with Hindustan Unilever, where over eight years he worked in different Sales and Marketing roles. Thereafter, he moved to PepsiCo India as General Manager, marketing, and category head for the Indian snack foods category (featuring brands Kurkure and Lehar). After two years in PepsiCo, he joined Nokia India, where he spent seven years in different roles.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
