Ad Campaigns
Tummoc unveils #WomenDo campaign to celebrate women’s achievements in everyday life
Mumbai: In celebration of International Women’s Day, Tummoc, a transit technology platform, is proud to announce the launch of its #WomenDo campaign. This initiative is designed to celebrate and highlight the extraordinary achievements of women, breaking through the conventional narratives about their capabilities and accomplishments.
Central to the #WomenDo campaign is the recognition of #TeamTummoc’s female members, hailed as the #SuperwomenOfTummoc. The campaign aims to share their stories, showcasing not only their professional achievements within Tummoc but also their personal victories, embodying the spirit of adventure, independence, and the joy of living a full life. Tummoc’s initiative seeks to inspire a broader appreciation for the women in our lives by showcasing these powerful examples.
Speaking about the campaign, Tummoc, co-founder & CMO Monalisha Thakur said, “The #SuperwomenOfTummoc is the beacon of inspiration, demonstrating the relentless spirit and potential women have to make a significant impact both in their professional and personal lives. #WomenDo goes beyond celebrating International Women’s Day; it’s about recognizing and valuing the daily accomplishments of women. Through this campaign, we’re highlighting our commitment to a workplace that celebrates and empowers women every day.”
The #WomenDo campaign encourages everyone to engage by creating their superhero profiles on social media, sharing stories of inspiration, or celebrating the women who make a difference in their lives. This participatory aspect aims to extend the campaign’s reach and impact, fostering a community of empowerment and recognition.
Additionally, the campaign will offer a series of informative resources, such as safety app recommendations for women, solo travel tips, and ideal solo travel destinations. These resources are intended to empower women to confidently explore and experience the world on their terms.
The #WomenDo campaign is not just a celebration for a day but a movement to acknowledge, appreciate, and applaud the everyday achievements of women. Tummoc invites everyone to recognize the value in women’s stories and to celebrate the diverse and impactful ways in which women contribute to our lives and society.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
