MAM
TTT welcomes Jitin Babu as VP – operations
Mumbai: India’s much-loved content company and storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as vice president – operations. This strategic addition to TTT’s leadership team reflects its dedication to enhancing operational effectiveness and advancing its purpose of amplifying the power of storytelling.
A passionate problem-solver, Jitin brings wide-ranging expertise and a proven track record in business management. He has over 13 years of experience in strategy, growth, innovation and business development. He embarked on his professional journey as a novice trader, delving into the intricate world of finance. Over time, he transformed into a successful founder, steering multiple functions and business verticals with adept leadership. Jitin also earned his MBA at the Indian School of Business (ISB) in Hyderabad, specialising in Finance & Strategy.
While finance was his career, content was his passion which manifested in the creation of Curateus, a marketplace dedicated to human-curated content, where he served as the co-founder & CEO. Curateus was acquired by a Delaware-based content publishing company earlier this year.
In his new role as the vice president of Operations, Jitin will leverage his experience and apply his skills across the board to create value and impact. He will play a pivotal part in shaping and executing TTT’s operational strategies, ensuring seamless processes across the organisation and productising revenue across verticals, starting with TTT Academy.
Terribly Tiny Tales VP – operations Jitin Babu said, “TTT is at the epicentre of the Indian digital content and modern storytelling scene, and being a part of this amazing team only makes me incredibly happy. I am looking forward to this new chapter where I intend to use my past expertise in the media-tech and digital content space to positively impact TTT Academy and TTT at large and create opportunities to drive it forward.”
Terribly Tiny Tales CEO Anuj Gosalia said, “At TTT, we’re always looking for people who want to work at the cutting-edge of the content and creator economy. And we are delighted to welcome Jitin to TTT as part of our leadership. We believe that his background in operations, his founder mindset aligns perfectly with our vision for TTT’s future. His expertise will contribute significantly to our growth.”
This appointment proves essential for TTT and TTT Academy since it allows the organisation to pursue new opportunities, including integrating AI-tools for the community and broadening its global reach. Without a doubt, Jitin Babu’s leadership will be crucial in directing TTT through these exciting opportunities.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
