MAM
TTT welcomes Jitin Babu as VP – operations
Mumbai: India’s much-loved content company and storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as vice president – operations. This strategic addition to TTT’s leadership team reflects its dedication to enhancing operational effectiveness and advancing its purpose of amplifying the power of storytelling.
A passionate problem-solver, Jitin brings wide-ranging expertise and a proven track record in business management. He has over 13 years of experience in strategy, growth, innovation and business development. He embarked on his professional journey as a novice trader, delving into the intricate world of finance. Over time, he transformed into a successful founder, steering multiple functions and business verticals with adept leadership. Jitin also earned his MBA at the Indian School of Business (ISB) in Hyderabad, specialising in Finance & Strategy.
While finance was his career, content was his passion which manifested in the creation of Curateus, a marketplace dedicated to human-curated content, where he served as the co-founder & CEO. Curateus was acquired by a Delaware-based content publishing company earlier this year.
In his new role as the vice president of Operations, Jitin will leverage his experience and apply his skills across the board to create value and impact. He will play a pivotal part in shaping and executing TTT’s operational strategies, ensuring seamless processes across the organisation and productising revenue across verticals, starting with TTT Academy.
Terribly Tiny Tales VP – operations Jitin Babu said, “TTT is at the epicentre of the Indian digital content and modern storytelling scene, and being a part of this amazing team only makes me incredibly happy. I am looking forward to this new chapter where I intend to use my past expertise in the media-tech and digital content space to positively impact TTT Academy and TTT at large and create opportunities to drive it forward.”
Terribly Tiny Tales CEO Anuj Gosalia said, “At TTT, we’re always looking for people who want to work at the cutting-edge of the content and creator economy. And we are delighted to welcome Jitin to TTT as part of our leadership. We believe that his background in operations, his founder mindset aligns perfectly with our vision for TTT’s future. His expertise will contribute significantly to our growth.”
This appointment proves essential for TTT and TTT Academy since it allows the organisation to pursue new opportunities, including integrating AI-tools for the community and broadening its global reach. Without a doubt, Jitin Babu’s leadership will be crucial in directing TTT through these exciting opportunities.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
