Brands
TSS dishes out a festive feast of cookware and toys this Diwali
MUMBAI: This Diwali, The Stone Sapphire India Pvt. Ltd. (TSS) is laying out a spread of innovation, celebration and everyday magic and it’s all wrapped up in a shiny new product lineup across homeware and toys. Whether you’re hosting a grand family dinner or chasing superheroes around the living room, TSS has something that might just become the talk of your Diwali gathering.
Leading the charge is Corelle, the globally loved dinnerware brand, which is offering a never-before festive deal on its iconic dinner sets. Priced from Rs 6,599 onwards, this is the first time Corelle has dropped its price tags in India and it’s doing so to support good old-fashioned in-store shopping. While online discounts continue to battle for attention, TSS is taking a stand for traditional retailers, encouraging consumers to rediscover the joy of festive browsing in their local markets. With elegant designs, unbeatable durability, and that signature lightweight feel, Corelle dinner sets are now easier to gift or keep than ever before.
But it’s not just the table getting a glow-up. Corelle is also setting new standards in the kitchen with the launch of Duranano: the world’s only uncoated non-stick cookware. Crafted using patented Nano Technology and made from 100 per cent pure stainless steel, Duranano skips the chemical coatings altogether. The result? Cookware that’s 1.5 million times more abrasion-resistant and 3.5 times tougher than your regular stainless steel pans. It’s the kind of gear that says “I care about your health” while still making sure your festive ladoos don’t stick. In a season where indulgence is inevitable, Duranano makes a strong case for clean, conscious cooking, without taking the fun out of frying.
Over in toy territory, TSS’s homegrown brand Skoodle is giving Diwali gifting a superhero-sized upgrade. Enter the Marvel RC cars & bikes series, featuring officially licensed designs that bring the action straight to your living room. From rugged monster trucks to sleek superhero bikes, these remote-controlled rides combine speed, style and storylines kids already love. Whether you’re shopping for a young fan or secretly hoping for a go at the controls yourself, this range promises festive excitement with every rev of the engine.
Speaking about the launches, TSS managing director and CEO Shobhit Singh summed up the season’s spirit, “This Diwali, our focus is on innovation with purpose, introducing products that enhance everyday living while supporting India’s trusted retail ecosystem.” It’s a sentiment that runs through every offering in the TSS catalogue this year, thoughtful, well-crafted and rooted in real-world usefulness, but with just enough sparkle to feel special.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
