MAM
TSA appointed marketing partner for Team Golf League
MUMBAI: Sports marketing agency Total Sports Asia (TSA) has been appointed as the exclusive marketing partner of Team Golf League (TGL) 2013, which was earlier known as Touché Golf League.
TGL, in its fourth edition will be held across 11 cities in India and for the first time will be played in three international destinations – Singapore, Thailand and Malaysia.
Apart from handling sponsorship sales, TSA‘s international offices in Singapore, Malaysia and Thailand will also be involved in event management.
Believed to be the largest amateur golf tournament in India and Asia, TGL 2013 will see the participation of 2400 golfers in India and 2400 golfers from Singapore, Thailand and Malaysia, divided into gangs of ten golfers each. Gangs will compete for the title of the best golfing gang in Asia.
TSA MD & Sr. International Vice President Suvrangsu Mukherjee said, “TSA believes in ‘partnerships‘ and ‘value creation‘ and both these attributes are what makes TSA unique from anyone else in our industry. We have invented most of our business verticals at TSA India from scratch and turned them into formidable communication power houses that they are today. We hope to replicate a similar success story with TGL.”
TGL 2013 starts in June with the Malaysia leg and the India leg scheduled in September. The All India finals will be held in Bangalore and the All Asia Finals is slated to be held in Turkey in December. The Indian leg boasts of some of the most illustrious names from the business and Industrial fraternity.
Commenting on the tie-up, Touché Golf Sports MD Rathan Kumar said, “We are excited in leveraging the strengths of TSA in expanding this championship to Asia as the largest amateur team championship event, seeing the huge interest it has generated among the amateur golfing community in India, delivering beyond expectations to all involved.”
TGL started as a Bangalore centric tournament in 2010 with 336 Golfers and grew from strength to strength into a 9 city event with 1600 amateur golfers in 2012.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
