Brands
Truecaller empowers users with new ‘True’ identity
Mumbai: Truecaller, the world’s global communications platform unveils its new corporate brand identity with a redesigned brand logo and app icon. The new look and feel of the brand with a refreshed app icon reflects the essence of the Truecaller brand, making it much more distinctive which will be instantly recognizable anywhere. Interbrand, the world’s leading brand consultancy and Truecaller have conceptualised this together to create a governing idea and key insight that addresses people’s desire for clarity, confidence, freedom, and fulfilment.
The new brand identity is created with an intent to serve as an enabler and help drive a change for the users who are prone to vulnerabilities and increasing scams in the digital space. The tone of voice and colors of the redesign reflect the personality of the brand – trustworthy, straightforward and approachable as we strive to put the power back into the hands of the people to have more control over their life with safe communication.
“Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.” said Truecaller VP global brand Ashwani Sinha.
Talking about the new identity, Interbrand India & South Asia CEO Ashish Mishra said “Brands are increasingly being built on new acts of leadership. In areas which concern the world and its people most. We found an opportunity in the pervasive disinformation that plagues our times. Truecaller perhaps is the best placed brand in the world to lead the empowerment of people, businesses, and communities through true information. Under this larger ambit of nobility laced with a touch of activism, lie the more tangible step ups of recognizability and smooth experience. A signature design system and UX audit to identify the experience gaps helped deliver these within the rebrand.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
