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Truecaller elevates Rishit Jhunjhunwala to managing director

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NEW DELHI: Caller ID app Truecaller has elevated chief product officer Rishit Jhunjhunwala to managing director, with immediate effect. The firm’s co-founder & CEO Alan Mamedi made the announcement via a post on professional networking site LinkedIn.

“I'm thrilled and proud to announce that Rishit Jhunjhunwala is taking on the role as our managing director, where he'll drive and inspire our fantastic team in India. Looking forward to 6+ more years buddy (sic),” Mamedi wrote.

Jhunjhunwala joined Truecaller in March 2015 as vice president – product. In June 2020, he was made chief product officer. During his tenure at the company, he has led app redesigns and helped develop features like spam activity indicator, call reason, schedule SMS and SMS translate, to name a few.

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Prior to Truecaller, Jhunjhunwala co-founded the email service CloudMagic. He also had stints at July Systems and Verity Technologies.

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Brands

Faber-Castell India appoints Sunaina Haldar as director – marketing

With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story

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MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.

Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.

She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.

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Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.

With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.

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