MAM
Truecaller announces hard-hitting campaign to protect India from harassment & scam
Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.
The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.
In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.
Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”
Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”
MAM
Kwality Wall’s appoints new board members after Magnum acquisition
Abhijit Bhattacharya named Chairperson as ice cream company enters next growth phase.
MUMBAI: When your ice cream business gets a fresh scoop of leadership, things are bound to get even cooler and Kwality Wall’s has just done exactly that. Kwality Wall’s (India) Limited (KWIL), now part of The Magnum Ice Cream Company (TMICC), has announced the appointment of Abhijit Bhattacharya and Tahir Toloy Tanridagli to its Board of Directors. The appointments, effective 30 March, follow TMICC HoldCo’s acquisition of a controlling 61.90 per cent stake in KWIL.
Mr Abhijit Bhattacharya has been appointed as additional (non-executive and non-independent) director and chairperson of the board. He currently serves as Chief Financial Officer of The Magnum Ice Cream Company N.V. and previously held the role of CFO for Unilever Ice Cream. With nearly four decades of experience, including 38 years at Koninklijke Philips N.V. in senior finance and operational roles across Europe, Asia and the United States, Bhattacharya brings deep expertise in strategic transformation and complex corporate restructurings.
Mr Tahir Toloy Tanridagli has been appointed as additional (non-executive and non-independent) director. A graduate of Bogazici University with a High Honours BA in Business Administration, he currently serves as President for METSA markets (Middle East, Turkey, Africa, Israel, and South Asia) at TMICC and is a member of the Global Ice Cream Executive Leadership Team. With over two decades in the snacking and FMCG sector, including leadership roles at Kraft Foods–Mondelez and Unilever, Toloy has extensive experience across ice cream, chocolate, snacks, beverages and desserts.
The appointments come as KWIL, which listed as an independent entity after its demerger from Hindustan Unilever Limited, enters a new phase of growth following the Share Purchase Agreement signed between Unilever and TMICC in June 2025.
In the fast-melting world of ice cream, adding two heavyweights to the board is a clear signal that Kwality Wall’s is ready to scoop up even bigger opportunities ahead.
