MAM
True Elements appoints Ved Agarwal as head of marketing
Mumbai: Healthy food brand True Elements on Thursday announced the appointment of Ved Agarwal as head of marketing.
In his new role, Agarwal will be responsible to fuel the demand-generation engine across online and offline channels, the company said in a statement.
An MBA alumnus from FMS Delhi, Agarwal has a proven track record for delivering innovation and growth to the brands he leads. With over 11 years of experience, he has held key roles in marketing and sales across companies such as Amazon, Marico, ITC & Cadbury.
True Elements, co-founder & CEO, Puru Gupta said, “We believe Ved’s diverse and rich experience across traditional trade to digital & brand management will help us in our journey of becoming a 300 Cr brand in next 18 months. True Elements is at an inflection point and we are excited to have him drive the agenda of strengthening the brand narrative and driving salience to the next level.”
“We are glad to have Ved join our leadership team and lead brand strategy & integrated marketing, as we scale rapidly and build a stronger consumer franchise,” added True Elements, co-founder & COO, Sreejith Moolayil.
Speaking on his appointment, Agarwal said, “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, True Elements stands out with its brand commitment of staying True to its word and promises. Its rapid growth is not just driven by market & product range expansion, but by enormous earned consumer trust, demonstrated by its consistent repeat order rate of 65 per cent+ since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values.”
MAM
McDonald’s India CBO Arvind RP exits after seven years
The chief business officer exits after a stint that took him from marketing to leading South India operations.
MUMBAI: Arvind RP is out. The chief business officer of McDonald’s India has stepped down from the fast-food giant after more than seven years, and is currently serving out his notice period.
It is a significant exit. Arvind joined McDonald’s India in 2019 as director of marketing and communications, a fairly conventional brief, but steadily accumulated responsibilities until he was running the profit and loss for the company’s entire South India operation, with store operations, new outlet development, marketing, human resources and training all falling under his remit.
In a LinkedIn post, he was characteristically warm about his time there. “Looking back, many of the moments that stand out in my career aren’t just about outcomes or milestones; they’re about the incredible people who were part of the journey,” he wrote, adding that he had been “lucky to be surrounded by fantastic team members.”
Before McDonald’s, Arvind spent six years at skincare chain Kaya, where he led marketing and analytics, overseeing brand-building, product innovation and digital and customer relationship management. His career spans a remarkable sweep of Indian industry: retail at Levi Strauss & Co, consumer goods at Britannia Industries, and automobiles at TVS Motor Company, where he also took an international posting in Jakarta.
With 25 years of experience across quick-service restaurants, beauty, fashion and FMCG, Arvind will not be short of takers. The only question is who moves first.
