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MAM

True Elements appoints Ved Agarwal as head of marketing

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Mumbai: Healthy food brand True Elements on Thursday announced the appointment of Ved Agarwal as head of marketing.

In his new role, Agarwal will be responsible to fuel the demand-generation engine across online and offline channels, the company said in a statement.

An MBA alumnus from FMS Delhi, Agarwal has a proven track record for delivering innovation and growth to the brands he leads. With over 11 years of experience, he has held key roles in marketing and sales across companies such as Amazon, Marico, ITC & Cadbury.

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True Elements, co-founder & CEO, Puru Gupta said, “We believe Ved’s diverse and rich experience across traditional trade to digital & brand management will help us in our journey of becoming a 300 Cr brand in next 18 months. True Elements is at an inflection point and we are excited to have him drive the agenda of strengthening the brand narrative and driving salience to the next level.”

“We are glad to have Ved join our leadership team and lead brand strategy & integrated marketing, as we scale rapidly and build a stronger consumer franchise,” added True Elements, co-founder & COO, Sreejith Moolayil.

Speaking on his appointment, Agarwal said, “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, True Elements stands out with its brand commitment of staying True to its word and promises. Its rapid growth is not just driven by market & product range expansion, but by enormous earned consumer trust, demonstrated by its consistent repeat order rate of 65 per cent+ since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values.”

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MAM

PwC India announces leadership change in Deals practice

Shashank Jain steps down as co-leader after nearly three decades with the firm.

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MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.

PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.

The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.

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Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.

From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.

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