MAM
Trivago guy Abhinav Kumar joins advisory board of PaisaDukan.com
MUMBAI: Digital marketing strategist and expert Abhinav Kumar, who is also known as the Trivago guy, has joined hands with NBFC-P2P (peer-to-peer) lending marketplace PaisaDukan.com as digital marketing and branding advisor and shall also be on the company’s advisory board.
Commenting on the development, PaisaDukan founder and CMD Rajiv M Ranjan said, “Currently, PaisaDukan.com is growing at a very fast pace, and it is immensely gratifying to have a team of experts to guide us at such a crucial stage. Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realise this goal. It is our pleasure to have such a credible person on the advisory board of PaisaDukan.com.”
Abhinav Kumar said, “P2P lending has been emerged as an alternate banking option worldwide, in India, the industry is at a nascent stage. The industry needs to create awareness amongst unbanked citizens that will bring revolutionary change for the country’s financial sector. Digital marketing has played a key role in many awareness campaigns due to personalised and budget-friendly approach. I believe awareness campaign will also bring many potential investors on board.”
“I am excited to be associated with this leading peer-to-peer (P2P) lending operator in India. I believe PaisaDukan.com has a lot of potency as a brand. I am now associated to take ahead strategy based digital marketing ahead with my expertise in digital marketing,” added Kumar.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
