MAM
Triton to handle account of Honda’s 1st full-size scooter
NEW DELHI: Triton Communications has been allotted the advertising account of Honda Eterno, the four-stroke scooter designed exclusively for Indian market by Honda Motorcycle and Scooter India (HMSI) Private Limited. The 150-cc Eterno is Honda’s first full-sized scooter in the country.
Triton Communications, which has been handling the entire advertising account of HMSI for the last 18 months, will work in association with Japanese agency Dentsu. According to sources, Dentsu will be actively involved with its strategic and creative inputs.
Triton’s task is to inculcate confidence among the target audience as the category is known for usage in rugged manner, and accordingly the communication strategy will focus on associating pride with Honda Eterno. There advertisement strategy comprises print and television commercials, scheduled to break soon.
The Honda Eterno will be introduced in a phased manner starting from North India and closely followed by the West, South and East. According to HMSI, Honda Eterno is a state-of-the-art vehicle, designed to meet Honda’s exacting standards and to meet the desires of the Indian two-wheeler market.
The salient features of Honda Eterno include one-direction gear system like a motorcycle and CLIC (Convenient Lift up Independent Cover) mechanism enables one to easily lift up the Honda Eterno’s bodycover, like the bonnet of a car for better maintenance.
Developed on the basis of feedback and research findings, Eterno will cater to those who require “ additional value keeping the basic needs, something different, a two-wheeler that reflects their basis requirements of great mileage, maximum riding comfort which match driving conditions.” Besides Eterno, HMSI has two other models in Activa (a gearless family scooter) and Dio (motoscooter for the young and trendy).
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
