MAM
Tripoto, Morris Garages India partner for 7-season web series
MUMBAI: Tripoto, the global travel community, is partnering with Morris Garages (MG) India, the iconic British Automaker, for immersive video solutions, offering to boost awareness and sustain interest about the brand ahead of its India launch this year. Tripoto is creating a non-fiction travel web series, World of MG: An Indian Abroad, which will be shot in six different countries before concluding in India.
Tripoto has collaborated with actor and model, Amol Parashar, for the 7-season web series, 1 season each for seven countries. Parashar will be travelling to all seveb countries, promoting and sustaining Morris Garages as the world’s foremost luxury car brand. The series will have Parashar bring to life how Morris Garages has been a part of these countries through their culture, food, revelry and cars.
Talking about World of MG: An Indian Abroad, Tripoto co-founder Michael Pargal Lyngdoh said, “The digital renaissance in our country has trigerred the youth to turn to the internet for alternative and shareable content. Web Series have become an impactful way to present a brand and create lasting conversations. Through World of MG: An Indian Abroad, we aim to build a connection for Morris Garages (MG) India amongst our strong and active community of more than 25 million plus travelers.”
Speaking on their association woth Tripoto, Morris Garages (MG) India marketing head Pallavi Singh said, “Since the inception of the brand in 1924, storytelling has been an integral part of MG. In India, we have been following in the footsteps by focussing on powerful, emotive video content using new-age digital tools and formats. We’ve had a great association with Tripoto in the past with #RoadToMGLive! Through World of MG: An Indian Abroad series, we hope to take this association further ahead by giving a peek into MG’s global presence across the world and thereby, letting communities experience the local cultural flavour.”
The first of season of the series, shot in Thailand will go live on Tripoto’s social media channels and its website.
Apart from Thailand, World of MG: An Indian Abroad has been shot in China and other countries in his travel map are Egypt, Australia, United Arab Emirates, South Africa and then culminating in India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
