MAM
Triooh makes a big splash with 150-site debut campaign across India
MUMBAI: When it comes to making a first impression, Triooh went straight for the skyline. The new-age out-of-home (OOH) advertising agency has burst onto the scene with a 16-day mega campaign across 150 plus high-impact sites, executed for a leading global messenger app. The campaign spanned some of India’s busiest hubs Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur ensuring pan-India buzz and visibility. By rolling out the campaign simultaneously across these cities, Triooh made sure the brand didn’t just show up but showed up everywhere.
True to its promise of blending creativity with technology, Triooh powered the rollout with a live campaign dashboard integrated into its in-house monitoring app. This gave the client real-time access to daily site images and audience analytics across all 150 plus locations making performance tracking as transparent as the billboards themselves.
“Launching with a high-impact campaign for a large messenger app marked a dream start for us,” said Triooh CEO & co-founder Anuj Bhandari. “We received a simple but powerful brief: deliver scale and consistency across multiple cities. With our tech-first, transparent approach, we were able to meet the objective and reinforce client trust through tools like customised live-reporting dashboards.”
The campaign’s scale and execution underline Triooh’s ability to balance reach with efficiency, while raising the bar for accountability in India’s fiercely competitive OOH sector. For a debut, the agency didn’t just step into the limelight, it practically owned it.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
